Jul 18 2011
demographics

Demographic Shifts Change Housing Market

Knowing what the demographics are in your local market will help you determine opportunities and marketing strategies to connect with local buyers and sellers.  One thing to bear in mind is how demographic shifts in the U.S. population not only impact household makeup, but also housing Continue Reading

Jun 21 2011
How Much Longer Can Homebuyers Really Afford to Wait?

How Much Longer Can Homebuyers Really Afford to Wait?

The affordability quotient for buyers is extraordinary at this time. In fact, it is difficult to find a good reason why qualified buyers should wait any longer. Money is available for buyers with a good credit history, home prices have fallen over the past four years and in June 2011, mortgage rates Continue Reading

May 04 2011
What’s Really Behind a Bad Attitude?

What’s Really Behind a Bad Attitude?

This is a true story that happened in an actual sales office. The agents in a particular real estate office wanted to revamp the picture display cases in the front windows and someone needed to take charge of rotating them on a weekly basis. This job was time intensive, not an earning opportunity Continue Reading

Apr 13 2011
Driving Per Person Production Through Creative Analytics & Coaching

Driving Per Person Production Through Creative Analytics & Coaching

I strongly encourage leaders in real estate to challenge the traditional concept called “the 80/20 rule”, which states that 80% of the sales are transacted by 20% of the agents. With proper measurement, coaching and support, I believe that a far higher percentage of the sales agent population could Continue Reading

Apr 01 2011
Week in Review: What We Liked From the Week That Was

Week in Review: What We Liked From the Week That Was

Although the northeast is under a winter storm watch, it is time to start thinking about getting your home ready for spring and summer! The Wall Street Journal provides a recovery plan to deal with winter’s wrath in four critical areas: the lawn, shrubbery, the roof and dealing with unwelcome Continue Reading

Mar 31 2011
Production Boards

Production Boards

Earlier this year, I was visiting one of our real estate offices and happened to notice a blank white board that was once a production board hanging predominantly on the wall. When I started selling real estate, the production board was a huge motivator for me. I wanted to see my name up there Continue Reading

Mar 14 2011
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers

3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers

‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents. Shtick lost its luster years ago and the next generation of buyers and sellers, the 80 – 95 million strong Generation Y, have different expectations. Continue Reading

Mar 01 2011
Want Better Internet Leads? Try These 3 Tricks From MIT

Want Better Internet Leads? Try These 3 Tricks From MIT

In 2008, as an upstate New York real estate agent working to build a serious internet presence for my business, I remember my number one goal: generate as many leads as possible with my website. The flaw in my strategy was putting too much emphasis on the number of leads coming from my website and Continue Reading

Feb 24 2011
Financing, Financing, Financing ….It’s all in the Financing!

Financing, Financing, Financing ….It’s all in the Financing!

Five years after we entered this current downturn, some real estate professionals still attempt to close transactions through the sole use of traditional forms of financing. By traditional, I am referring to “30-year fixed”, “ARMs” and “Balloon” mortgages, yet these financial tools can hardly be Continue Reading

Feb 11 2011
Fusion 2011: Highlights

Fusion 2011: Highlights

Sherry Chris, President & CEO of Better Homes and Gardens Real Estate, shares amazing moments and highlights from our first national sales event, Fusion, held February 9-11, 2011. Continue Reading

Feb 09 2011
Fusion 2011

Fusion 2011

Catch an exclusive sneak peek of what's happening behind the scenes as the Better Homes and Gardens Real Estate team prepares for our first national sales event Fusion 2011 being held at the amazing Aria Resort & Casino in Las Vegas, Nevada. Continue Reading