Alex Perriello

I’ve spent 15 years working for Fortune 100 corporations all around the world - technology, systems integration, outsourcing, management consulting… I’ve been through market downturns and times of uncertainty. I’ve had to manage corporate strategies when the market was shrinking and there was less to go around — suddenly, partners becoming competitors, and only the fittest surviving.

While some of this is true within real estate today, I must say what an impression was made upon me by the speeches, and the dinner conversation at the NAR Power Broker Dinner in Orlando, last Friday night.  In a ballroom filled with industry leading competitors, invited because they are the best in the business, I expected to see this crowd of the ‘fittest who had survived’ eyeing each other suspiciously and keeping to their own tables.

I could not have been more wrong. The atmosphere was more like that of a high school reunion.  The genuine friendship between leaders across different brands and brokerages was real and rose above the din of glasses clinking. There was a palpable sense of teaming together, so that the industry might come through this challenging time, rather than a focus on the success of individual businesses.

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Posted by Alex Perriello
President & CEO, Realogy Franchise Group

On October 8, I sent a letter to all of Realogy’s affiliated brokers and sales associates to announce that we are launching an initiative to help our neighbors and local communities by trying to prevent as many foreclosures from occurring as possible.

The positive support I have been receiving from our brokers and agents in response to this letter has been overwhelming, and I wanted to share the message with the wider real estate community. When Sherry offered me the opportunity to talk about it on the Clean Slate Blog, I couldn’t resist.

There are now hundreds of thousands of families all across America facing foreclosure because they simply cannot afford their mortgage payments, or they owe far more than their house is currently worth. To make matters even worse, the Mortgage Bankers Association reports that an astonishing 50% of homeowners who do lose their homes to foreclosure have never once contacted their lender.

With this stark reality in mind, I have issued a “Call-to-Action” to the entire Realogy franchise community to help “Save the Dream” of home ownership. Specifically, I am asking every agent and broker to find just one family in their local community who may be facing foreclosure and help them reach out to their lender or a housing counseling agency so that they can begin the process of exploring a loan workout solution and hopefully stay in their homes.

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Yesterday was launch day for our new brand. We made our debut at Inman Real Estate Connect in San Francisco. We had a great press conference to kick things off. Check out the link to the video of the Webcast that featured Sherry Chris, Alex Perriello, Gayle Butler, and our very first broker, Tom Wilkins.

http://tinyurl.com/65lo82

Posted by Wendy Forsythe

I recently had an opportunity to listen to Alex Perriello (President and CEO, Realogy Franchise Group) address a group of brokers and agents. While spirits of the crowd seemed high, you could sense an undertone of concern as Alex was asked to give his advice to the group on how to weather this challenging market.

You could see the crowd sit a little straighter and lean forward in their chairs as Alex began to address the question. Here’s my summary of his advice.

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