Tag Archives: Analytics

One on One with Gahlord Dewald, Thought Faucet

One on One with Gahlord Dewald, Thought Faucet

Posted on 15. Jan, 2010 by Sherry Chris.

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Gahlord Dewald discusses how to get started using web analytics and why it’s so important to read traffic reports.

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The Future of Real Estate Email Marketing

The Future of Real Estate Email Marketing

Posted on 25. Jun, 2009 by Jason Steele.

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As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.

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Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Posted on 29. May, 2009 by Jason Steele.

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Marketing used to be simple. A flyer. A postcard distributed to your farm. A newspaper ad in what once was a robust real estate section filled with listings. Today, simplicity has not be replaced, just relocated to the Internet where social networking websites are providing small business great new opportunities to market their services and wares. Rhonda Abrams digs into the top 5 and how small business can make best use them in her post titled Strategies: Which social networking site is best for your small business?

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Ready, Aim…. Aim…. Aim…. Fire!

Ready, Aim…. Aim…. Aim…. Fire!

Posted on 06. Apr, 2009 by Camilla Sullivan.

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Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.

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