Tag Archives: Analytics

3 Real Estate Website Tips That Will Dramatically Increase Your Leads

3 Real Estate Website Tips That Will Dramatically Increase Your Leads

Posted on 04. Aug, 2010 by Josh Ferris.

8

Are you leaving money on the table? Agents and brokers around the world spend days and thousands of dollars per year on their websites and don’t reap the full benefits because they overlook these three real estate website tips: 1. Quick search on your homepage – When you visit both Google and Yahoo! what is [...]

Continue Reading

EOO: Effective Office Occupancy in a Desk-less Environment

EOO: Effective Office Occupancy in a Desk-less Environment

Posted on 06. May, 2010 by Robert Albanese.

3

My argument for measuring environmental efficiency in a ‘desk-less’ environment is through determining ‘Dollars Retained per Agent’ (DRA) via ‘Weighted Costs per Agent’ (WCA). By understanding this metric, an EOO Ratio can be calculated. It is important to note that DRA is not calculating ‘average’ dollars retained per agent, but is rather a retention number [...]

Continue Reading

Agent Segmenting as a Coaching Tool

Agent Segmenting as a Coaching Tool

Posted on 19. Apr, 2010 by Robert Albanese.

16

Companies that “Segment” agents by production levels, typically group agents in ‘quartiles’ by arranging them in descending order according to some specific unit of measure. For example, Adjusted Gross Commission Income (AGCI) is a commonly used metric in the segmenting of sales agents.   Although beneficial to a degree, I find this traditional concept of ‘quartiling’ to [...]

Continue Reading

Week in Review: Things We Liked from the Week That Was

Week in Review: Things We Liked from the Week That Was

Posted on 19. Mar, 2010 by Sherry Chris.

0

At last, spring has arrived! During the harsh winter months, you might have thought animals were the only creatures hibernating, but apparently home buyers and builders go into a similar deep sleep as well. Due to blizzards in the northeast and south, housing construction fell 5.9 percent in February. (But, happily, building permits were up [...]

Continue Reading

One on One with Gahlord Dewald, Thought Faucet

One on One with Gahlord Dewald, Thought Faucet

Posted on 15. Jan, 2010 by Sherry Chris.

2

Gahlord Dewald discusses how to get started using web analytics and why it’s so important to read traffic reports.

Continue Reading

The Future of Real Estate Email Marketing

The Future of Real Estate Email Marketing

Posted on 25. Jun, 2009 by Jason Steele.

6

As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.

Continue Reading

Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Posted on 29. May, 2009 by Jason Steele.

1

Marketing used to be simple. A flyer. A postcard distributed to your farm. A newspaper ad in what once was a robust real estate section filled with listings. Today, simplicity has not be replaced, just relocated to the Internet where social networking websites are providing small business great new opportunities to market their services and wares. Rhonda Abrams digs into the top 5 and how small business can make best use them in her post titled Strategies: Which social networking site is best for your small business?

Continue Reading

Ready, Aim…. Aim…. Aim…. Fire!

Ready, Aim…. Aim…. Aim…. Fire!

Posted on 06. Apr, 2009 by Camilla Sullivan.

9

Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.

Continue Reading