Oct 06 2011

The REport

When we launched the Better Homes and Gardens® Real Estate brand in 2008, we launched in the most difficult time in our industry’s history.  Despite this challenge, three years later, not only have we established a strong foothold in the United States, but we’ve recently celebrated our expansion Continue Reading

Aug 09 2011

The REport

Tablets galore! Do you live in one of the most iPad-friendly cities in the country? According to Men’s Health, Plano, Texas supports the device best due to “tablet use based on ad impressions from mobile ad network Chitika, the number of Apple and Best Buy stores per capita, and the percentage of Continue Reading

Jul 12 2011
FBook

The REport

Facebook made its “awesome” announcement last week, introducing video-chatting service Skype into the site. Do you find this “awesome”?Step aside, Myspace. LinkedIn is now the second most popular social networking site behind Facebook. Visitors to the site in June were up 63 percent from a year Continue Reading

Jul 05 2011
amexcard

The REport

In an interesting social media initiative, American Express is allowing small business customers to purchase Facebook ads with Membership Rewards points.  Each $6,750 spent with American Express can be redeemed for $50 worth of Facebook advertising.  Would you redeem your points for some real estate Continue Reading

Jun 07 2011
The REport

The REport

It was an interesting week as far as cyber hacking news was concerned. Hackers broke into Sony to take info that was already publicly available; Nintendo was hacked by a group that later tweeted it “didn't mean any harm"; British intelligence hacked an al Qaeda magazine to swap bomb Continue Reading

May 10 2011
The REport

The REport

In a 24-7 news cycle, it is near impossible to keep up with the latest headlines. More frequently, people are looking to Facebook as an influential source.  According to Pew Research, Facebook accounted for three percent of traffic to 21 major general interest news sites like the New York Times and Continue Reading

May 09 2011
Who Cares About the Competition?

Who Cares About the Competition?

As our industry becomes more and more competitive, it is often tempting to focus on what everyone else is doing bigger, better, and faster.  You can spend a lot of energy chasing your competition, when in fact your strategy should always be to find ways to pave new paths. As an example, the airline Continue Reading

Mar 15 2011
The REport

The REport

In times of crisis, the power of social media becomes ever more apparent. After the devastating earthquake and subsequent tsunami in Japan, residents flocked online for information and to search for loved ones. As the threat of a nuclear disaster still looms, the International Atomic Energy Agency Continue Reading

Mar 08 2011
The REport

The REport

The second generation iPad is here.  After many rumors, a thinner, lighter and faster tablet with two cameras was introduced during a press conference last week.  Will you upgrade?  Some are already calling for people to wait for the next version. So what are the big trends expected at South by Continue Reading

Jan 20 2011
The REport

The REport

Hollywood award season officially kicked off with the Golden Globes on Sunday night.  Not surprisingly, one of the biggest winners of the night was The Social Network, taking home the awards for Best Motion Picture - Drama, Best Director and Best Screenplay.  There is no denying the influential role Continue Reading

Jan 11 2011
The REport

The REport

Happy 1/11/11!  It is a numerologists dream.  Not to mention a great opportunity for a marketing stunt.  A new museum dedicated to the late surrealist painter Salvador Dali opened in Florida today, 1/1/11 at 11:11AM. Speaking of stunts, Weekly World News pulled a fast one on tens of thousands of Continue Reading