Brand Building

In true real estate fashion, the room began to fill with agents just minutes before the announcement was to be made.  Truly, the team of Wilkins & Associates Real Estate entered the breakfast meeting with anticipation and, judging by their faces, some anxiety.  They hung on every word of their leader, Tom Wilkins, and only exhaled after Sherry Chris our President and CEO, and Wendy Forsythe, our Vice President of Broker Services, presented our company to them for the first time. 

Amid the flurry of post-announcement questions, all seemed calm … which made me just a little leery.  You see, I alone was to remain in the Poconos for the next several days to personally deliver the tools and systems of the Better Homes and Gardens® Real Estate brand to the agents 120+ agents and management team.  I was scheduled to run through seven presentations in three days.  Why, you ask, would I have concerns when everything appeared fine on the surface?  Because we all know how people usually accept and adapt to change. 

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First thing this morning we issued a media advisory announcing the press conference and webcast of our formal launch, which will take place on July 23, 2008 at The Palace Hotel in San Francisco! 

To get all the details click here.

See you in San Francisco!

The past several months have flown by like weeks, and our brand has come to life in so many different ways. For all of us, to launch a real estate brand from start to finish was a new experience. Fortunately, when you put the entire team together, we collectively had the right combination of experience, intelligence, energy, youth, appetite for risk, aversion to risk, creativity and guts. That part was no accident. I chose very carefully who would best be suited to create an international real estate brand like no other.

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Posted by Sherry Chris

If you are reading this post, you have found the blog belonging to the soon to be launched Better Homes and Gardens® Real Estate brand! We are feeling a little like the television show “Lost” right now, because nobody knows how to find us. There is a reason for that, and it is because we cannot launch the new BH&G brand until July of this year (that is when our licensing agreement with BH&G parent Meredith begins).

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