Think a Brand is Just a Logo? Think Again!

Posted on 06. Aug, 2009 by Camilla Sullivan.

In talking about the ideas around the next generation brokerage, it’s impossible not to notice that we are facing a world where we have less direct control over our brand touches to consumers and influencers, while at the same time the pace and volume of those touches is increasing as we exist in an expanding [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 24. Jul, 2009 by Jason Steele.

Is obsession with social networking good for marketers? BizReport looks at the new survey from Anderson Analytics whose result report that consumers can’t get enough of their favorite social networks. Is that good for marketers? For the “this is cool” segment of Friday Blog Scan, those of you who use the iPhone you know that [...]

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