The “Rent to Own” and “Lease Option” Alternatives for Homebuyers

Posted on 06. Jan, 2010 by Robert Albanese.

If you desire to own your own home, but are unable to secure conventional financing today, you may want to consider houses for rent with an option to buy, using a lease option contract. It can make your rent money work for you. Typically, many rent-to-own homes offer generous monthly rent credits that reduce the [...]

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Economic Predictions for 2010 and Their Implications

Posted on 15. Sep, 2009 by Robert Albanese.

The following is a series of observations regarding the effect of economic factors on the real estate industry during 2010. Predictions of economic change have been extracted from the September 2009 edition of the “Kiplinger Washington Letter” and “Special Business Costs” editions Vol. 86, Nos. 35 and 36. Implications, conclusions drawn and potential action steps [...]

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Part 2 – “As the Early Signs of Recovery Emerge, Don’t Pop-the-Cork Just Yet!”

Posted on 23. Jun, 2009 by Robert Albanese.

Selling through the current economic “Yin-yang”
(The coherent fabric of nature and mind, exhibited in all existence)

The Yang

It is interesting how there always seem to be two sides to every economic rebound. One recent effect of increased real estate market activity is a gradual increase in long-term mortgage interest rates. After bottoming out this past March in the vicinity of 4.5% for a 30-year fixed loan, the current and still historically low rate of 5.5% seems inflated to increasingly price-sensitive consumers. As a result, homes sales and refinancing are being impacted, albeit only slightly.

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Double Sales Leads – No Additional Marketing $$$ Required

Posted on 07. Apr, 2009 by Jason Steele.

In this tough economy marketing dollars are tight. As a savvy marketer you know that right now is the perfect time for you to pick up market share as your competitors are tightening their belts. Let’s assume your emotional side has gotten the best of you and your rational side can’t pry another dollar from your marketing budget.

What do you do?

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Splurge Vs Steal: A framework for your 2009 marketing budget

Posted on 06. Feb, 2009 by Camilla Sullivan.

Ever read those pages in the fashion magazines where they point out what designer items to splurge on, and what to buy cheaply as a knockoff? Well, given the current economic climate and pressure on marketing budgets, everyone is taking a second look at what really gives you the best return on investment.
As a marketing [...]

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