Knowing what the demographics are in your local market will help you determine opportunities and marketing strategies to connect with local buyers and sellers. One thing to bear in mind is how demographic shifts in the U.S. population not only impact household makeup, but also housing Continue Reading
May
09
2011
Who Cares About the Competition?
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As our industry becomes more and more competitive, it is often tempting to focus on what everyone else is doing bigger, better, and faster. You can spend a lot of energy chasing your competition, when in fact your strategy should always be to find ways to pave new paths. As an example, the Continue Reading
Mar
29
2011
Why Your Customers Are Ignoring You on Social Media (Plus: 3 Ways to Get Noticed!)
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It seems like you can’t go anywhere without hearing people cheerlead social media. “Over 100 million Facebook users in the U.S., you gotta be there!” and “You aren’t connecting to your customers on Twitter, go there too!” they’ll say. So how can so many people cheerlead something that Continue Reading
Mar
14
2011
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers
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‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents. Shtick lost its luster years ago and the next generation of buyers and sellers, the 80 – 95 million strong Generation Y, have different Continue Reading
Jan
10
2011
3 Ways to Make a Great First Impression Online
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When a new Better Homes and Gardens Real Estate partner launches, we host a number of welcome events for agents sharing more about the brand that stands behind them and some of the new tools they’ll have access to. During the welcome events, I often highlight our agent profiles on Continue Reading
Dec
24
2010
Week in Review: What We Liked From the Week That Was
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308,745,538: The population of the United States, according to the latest Census data. The data portrays a “new portrait of America” with a continued migration from the northeast to the southern and western regions. Overall, the country’s population grew 9.7%, the slowest growth rate since the Continue Reading
Dec
22
2010
Confidence
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Confidence (high or low) is one of the largest factors that impact our ability to achieve. No matter your vocation or discipline, it has been long held that “your attitude determines your altitude.” For years, I have been fortunate to work with some of the greatest achievers in our industry; Continue Reading
Dec
09
2010
4 Free Online Sharing and Collaboration Tools That You and Your Clients Will Love
by 7
Some of the most time consuming parts of being a real estate agent or broker are tasks like managing and delivering paperwork, coordinating showings and following up with everyone involved in a transaction. Over the past few years the woes of the overburdened have been heard and there are a number Continue Reading
Sep
17
2010
Week in Review: Things We Liked from the Week That Was
by 1
This week marked the second anniversary of the collapse of Lehman Brothers, an event which changed the way people thought of Wall Street and added terms to our lexicon like Too Big to Fail. I can’t help but think back on the economic roller coaster we have been on and how it is still affecting Continue Reading
Aug
27
2010
Week in Review: Things We Liked from the Week That Was
by 1
The midterm election season is officially underway with many states holding their primaries – some of them out-and-out nail biters. No matter which side of the aisle you fall, elections are certainly an interesting spectator sport as the candidates pull out their boxing gloves. In a standoff of Continue Reading
The REport
You know that Facebook friend who updates their status so much you feel as though you know a little too much about their life (i.e. every meal, waking thought, etc) - and not in a good way? Well, it is vital that your brand’s social campaign not replicate this behavior. An article in Advertising Continue Reading