Tag Archives: Commentary

The Brokerage of the Future

The Brokerage of the Future

Posted on 05. Aug, 2009 by Sherry Chris.

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The real estate industry has many detractors. Reporters, consumers, pollsters, bloggers — so many eyes inside our business, so many fingers quick to point out flaws. The volume of commentary is extensive. It dates back long before I took on the challenge of bringing a new brand to real estate.
I take the criticism to heart. [...]

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Has the “Groundswell” Effect Finally Reached Real Estate Companies?

Has the “Groundswell” Effect Finally Reached Real Estate Companies?

Posted on 20. Jul, 2009 by Sherry Chris.

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When the book Groundswell hit the bestseller list just over a year ago, there was a lot of talk. For many companies it became a bible for effectively using social technology, communicating with today’s consumer and strengthening their public image.  The two authors who worked for Forrester Research at the time (one has since left) really hit [...]

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Leaders Influence Outcomes

Posted on 07. Aug, 2008 by Robert Albanese.

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As leaders, we hold a very formidable position in directing our people’s professional lives. Leaders exert great influence over and impact the success or failure of their sales agents and staff whether acting as a CEO, a branch office leader, or any other position whereby we touch business lives.  It took me five or six [...]

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Mapping the “Brokerage of the Future” PART II

Posted on 04. Aug, 2008 by Kevin Doell.

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Post contributions from Sherry Chris, Marc Davison and Kevin Doell
Note: At Inman’s Real Estate Connect San Francisco, Better Homes and Gardens Real Estate LLC sponsored the “Real Estate Brokerage of the Future” breakout sessions. The following Idea Map resulted from a group workshop that captured “blue sky” thinking on four aspects of brokerage: 1.) the [...]

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