Tag Archives: Communication

Practice What You Preach

Practice What You Preach

Posted on 30. Jun, 2010 by Paulette Costa.

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We tell our agents the number one thing they must do to get more business is prospect, prospect, and then prospect some more.

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Week in Review: Things We Liked from the Week That Was

Week in Review: Things We Liked from the Week That Was

Posted on 28. May, 2010 by Sherry Chris.

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With Memorial Day this weekend, the perfect storm is setting in for the summer home buying season. Riding the tails of a 7.6% increase in sales of existing homes in April, agents need to take advantage of the season and help sellers spruce up their outdoor areas and to communicate with buyers on what an [...]

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The REport

The REport

Posted on 18. May, 2010 by Sherry Chris.

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Although new numbers out his week show that Twitter lags behind sites like Facebook in use, Tweeters are much more engaged with brands. I cannot say it enough: the site is a great opportunity for real estate brokers and agents to communicate directly with consumers! In an effort to reach this active audience, mega-brands are [...]

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The REport

The REport

Posted on 05. May, 2010 by Sherry Chris.

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So you’re already using social media to communicate with potential home buyers and sellers. Now what? LinkedIn now provides a new feature which allows people to receive updates and information from companies, including job placements and recruiting information. This is an easy and unique tool to show potential future employees that you practice what you [...]

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Twitter’s a Big Boy Now!

Twitter’s a Big Boy Now!

Posted on 05. Apr, 2010 by Wendy Forsythe.

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Last month Twitter turned 4 years old! Yep, that’s right-4 whole years. Our baby is growing up fast. I have no idea why Twitter is a boy in my mind, or why I feel an oddly maternal instinct, but I do. Perhaps it is because Twitter has become a part of my life. It runs [...]

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Week in Review: Things We Liked from the Week That Was

Week in Review: Things We Liked from the Week That Was

Posted on 26. Mar, 2010 by Sherry Chris.

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What a busy week! Health care reform, believe it or not, was not the only thing happening (although the flurry of articles surrounding it may have fooled you). The Obama administration announced broad new initiatives to help troubled homeowners, potentially refinancing millions of them into fresh government-backed mortgages with lower payments. There was also much [...]

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Develop a Compelling Value Proposition

Develop a Compelling Value Proposition

Posted on 16. Mar, 2010 by Robert Albanese.

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Does your company have a developed Value Proposition that provides a strong platform for talent attraction, retention and lead-generation, and fosters a positive company culture? A Value Proposition is the primary reason why a prospect should “buy” from your company, rather than a competitive firm. For a real estate organization, the Value Proposition should include, [...]

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“Can you rephrase that, please?”

“Can you rephrase that, please?”

Posted on 01. Mar, 2010 by Paulette Costa.

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How many ways can you express your thoughts? Dan Roam gets us thinking about expressing our thoughts in pictures in his book Back of the Napkin. It’s a great concept and use this type of simplistic art to demonstrate ideas and concepts often and it works well, especially when I’m communicating with visual thinkers who, according [...]

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One-Stop Shopping: What’s Happening?!

One-Stop Shopping: What’s Happening?!

Posted on 18. Feb, 2010 by Rick Gregory.

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It almost feels old fashioned to use the words “one-stop shopping”.  Heck, it was very common many years ago for real estate firms to own both insurance agencies and mortgage brokerages (even my great grandfather owned a real estate and insurance company back in the early 1900’s in Hackettstown, NJ.)  In today’s world, however, we [...]

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Protecting Consumer Data in the Real Estate Industry

Protecting Consumer Data in the Real Estate Industry

Posted on 27. Jan, 2010 by Robert Albanese.

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As we begin the new year, I thought that it would be a good idea to write a brief reminder about the importance of protecting Personally Identifiable Information (PII) in our business practices.  It is important to keep in mind that PII is captured in many ways, some that immediately jump out at us, and [...]

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Are You a Visual Thinker?

Are You a Visual Thinker?

Posted on 04. Jan, 2010 by Wendy Forsythe.

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I sure am. I hear conversations and I envision pictures and images in my mind. I remember faces, places, interactions and life in general in my mind’s eye. It turns out most of us are visual thinkers. Have you ever had a conversation with someone and been totally confused by what they are saying? Only to have them grab [...]

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