Tag Archives: Communication

“Can you rephrase that, please?”

“Can you rephrase that, please?”

Posted on 01. Mar, 2010 by Paulette Costa.

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How many ways can you express your thoughts? Dan Roam gets us thinking about expressing our thoughts in pictures in his book Back of the Napkin. It’s a great concept and use this type of simplistic art to demonstrate ideas and concepts often and it works well, especially when I’m communicating with visual thinkers who, according [...]

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One-Stop Shopping: What’s Happening?!

One-Stop Shopping: What’s Happening?!

Posted on 18. Feb, 2010 by Rick Gregory.

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It almost feels old fashioned to use the words “one-stop shopping”.  Heck, it was very common many years ago for real estate firms to own both insurance agencies and mortgage brokerages (even my great grandfather owned a real estate and insurance company back in the early 1900’s in Hackettstown, NJ.)  In today’s world, however, we [...]

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Protecting Consumer Data in the Real Estate Industry

Protecting Consumer Data in the Real Estate Industry

Posted on 27. Jan, 2010 by Robert Albanese.

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As we begin the new year, I thought that it would be a good idea to write a brief reminder about the importance of protecting Personally Identifiable Information (PII) in our business practices.  It is important to keep in mind that PII is captured in many ways, some that immediately jump out at us, and [...]

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Are You a Visual Thinker?

Are You a Visual Thinker?

Posted on 04. Jan, 2010 by Wendy Forsythe.

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I sure am. I hear conversations and I envision pictures and images in my mind. I remember faces, places, interactions and life in general in my mind’s eye. It turns out most of us are visual thinkers.
Have you ever had a conversation with someone and been totally confused by what they are saying? Only to have them grab a [...]

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Week in Review: Things We Liked from the Week That Was

Week in Review: Things We Liked from the Week That Was

Posted on 04. Dec, 2009 by Sherry Chris.

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This week marked the official beginning of the holiday season and, as Christmas trees were being lit in Rockefeller Center and at 1600 Pennsylvania Avenue, the real estate industry was abuzz. As a result of the “original” first time home-buyer tax credit, the number of homes with sales pending in October reached its highest level [...]

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What’s the Time? Time to Get Real

What’s the Time? Time to Get Real

Posted on 18. Sep, 2009 by Camilla Sullivan.

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Taking your eyes off the market (trends, drivers, needs) is a great way for a company to lose a position of leadership, alienate customers and become irrelevant. When the environment you are operating in changes, you need to change in order to survive in the new conditions.  Just ask any real estate professional and they [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Posted on 18. Sep, 2009 by Sherry Chris.

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Promotion and publicity. These days, especially with all the attention you need to give to marketing yourself online, becoming a skilled promoter and publicist serving you as your client is a full time job. WebWorkerDaily offers 7 tips on how to Take Center Stage and promote yourself.
There’s hardly a day that goes by where there [...]

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The Executive Suites Model: Better Homes and Gardens Real Estate Executive – Seattle, Washington

The Executive Suites Model: Better Homes and Gardens Real Estate Executive – Seattle, Washington

Posted on 01. Sep, 2009 by Robert Albanese.

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(From a phone interview with Keith Nelson, CEO)
As early on as 1991 with only 25 agents, Keith Nelson, CEO of Better Homes and Gardens Real Estate Executive in Seattle Washington was already experimenting with alternate business models. Over time, his concept of “executive suite” type locations has emerged as a strong operational alternative. The basic [...]

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Building Your Brand in the Next Generation: Emulate the Pros

Building Your Brand in the Next Generation: Emulate the Pros

Posted on 10. Aug, 2009 by Camilla Sullivan.

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A great thing about today’s transparent online world, is that it’s so easy to see what other people are doing, and who is successfully implementing brand strategies.  You don’t have to be an expert on everything… because there are plenty of others who are!  Your primary business is the business of real estate – why [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Posted on 31. Jul, 2009 by Jason Steele.

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What is link bait? Why do the best blogs incorporate this into their blogging? AssociatedContent explains what link bait is and how you use this strategy to increase traffic and readers in this blog titled: How to write a great piece of link bait for your blog.
Alexandra Samuel explains on Harvard Business Blog how you [...]

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Has the “Groundswell” Effect Finally Reached Real Estate Companies?

Has the “Groundswell” Effect Finally Reached Real Estate Companies?

Posted on 20. Jul, 2009 by Sherry Chris.

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When the book Groundswell hit the bestseller list just over a year ago, there was a lot of talk. For many companies it became a bible for effectively using social technology, communicating with today’s consumer and strengthening their public image.  The two authors who worked for Forrester Research at the time (one has since left) really hit [...]

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