Need another tool for social media marketing campaigns? Check out Sendible, a social media marketing platform that allows users to engage with their audience and track results across multiple channels at any time. Anything to make life a little easier!

Sponsorships seem to be everywhere, from celebrities tweeting (a $46 million business last year) to cable television shows. Last week, SelecTV, a new interactive advertising/programming initiative – in which an on-screen icons alert viewers to interactive programming or advertising capabilities – was revealed. It will be interesting to see how seamless the integration is and its reaction from viewers. What are your thoughts on this?

Showing just how important social media has become, Gateway has launched a new laptop with a one-touch social networking button to allow users easy access to sites like Facebook, YouTube and more. In less than ten years we have seen a shift from social media channels using the power of the computer to now computers using the power of social media. Incredible. In perhaps more shocking news, YouTube announced, shortly after its 5^th birthday, that it has exceeded 2 billion video views per day. What an impressive growth!

A new survey out this week shows that women especially respond to positive reviews on community message boards. You should encourage your happy customers to write about you on influential websites in your community! What a great way to gain referrals.

The word technology sends a chilling tingle of fear down some agents’ spines.  ”I’m not computer savvy” excuses are often followed by the nervous chuckle that translates to please don’t hold that against me. The enabler in me wants to tell them it’s okay, I did’t grow up with computers either. But its no longer 2001 and just about everyone these days is not only proficient on computers, many, throughout all age groups are considerably experimental with them.

Today, the course of action is tough love.  Let’s face it, you don’t have to be computer savvy or a technological geek to use the products that make our world go around. After all, I’m not mechanically savvy, nor am I a body builder and therefore can’t build or lift motorcycles, but I don’t need either skill to ride them.  All I need to know is how to balance and call a mechanic if it breaks down.

Learning to ride and using technology are not that different from each other.  In the beginning there is a tinge of fear and it takes time to learn balance but if you want to ride, fear is not an option.  So you practice.  And with practice, fear dissipates and the ride is enjoyable.

I’m not saying we all should become full-time bloggers. Heck, we barely have enough full-time real estate agents (but I’ll save that for another post). I’m also not suggesting we all run out and take classes on website design. But before you hit the escape key and yell, “eek, a mouse!” look at these five tech savvy indicators. You may just be surprised how tech savvy you are.

Are you tech savvy?

Yes, these indicators are the tip of the technology iceberg, but if you want to grow and thrive in real estate, fear is not an option.

As we persevere with our dialogue regarding the brokerage of the future, we believe that mobility will be a key factor given the vast amount of work real estate people do in the field. Here are 9 very useful apps for business from ReadWriteWeb.

While social networking has spread quick and wide in real estate, there are still many who are using it with a 1.0 mindset. Here are a few easy to follow simple rules for social networking

Business week writes about the leaner boomer economy and how the typical trade up brands are contending with diminished sales from their bread and butter clientele.

You keep hearing how important it is to blog. And deep down, you know you want to try it. But you wonder if you can or where you will find the time. Well blogging is not supposed to be arduous. It can be fun. And simple. After all, it’s just you being you and talking about things that make up your everyday. Need more support? From Problogger, How to Write Short, Snappy Blogposts.

The migration from the big screen (computers) to the little (screen smart phones) appears to be where greater innovation is taking place despite the limitations in screen size. Brian Boero from 1000wattblog raises awareness to its impact on real estate and offers reasons why a small screen real estate experience might be better than a large screen experience for the consumer in this post titled Real Estate technology is headed straight for the small screen.

Want proof that social media has a clear and distinctive ROI? How about the $3,000,000+ in sales Dell can account for directly from Twitter. RWW details it in their post titled: Social Media ROI: Dell’s $3m on Twitter and Four Better Examples

Fast Company published this post about the 10 Most Creative People in the Web Business. Some I’m sure you’ve heard of and some you most likely have not. It’s worth clicking through their names and getting familiar with them and their stories as these folks are creating things we not only can’t seem to live without but as truly shaping the future of the Web.

In their new bestselling book, Womenomics: Write Your Own Rules for Success (HarperCollins), ABC News correspondent Claire Shipman and BBC Washington correspondent Katty Kay write that women are “hot commodities” with tremendous, untapped power in the marketplace. In the Age of Obama, mainstream businesswomen are lifting “the veil of secrecy,” to be more transparency about workplace issues such as the balance between careers and motherhood. Published here