Jul 18 2011
demographics

Demographic Shifts Change Housing Market

Knowing what the demographics are in your local market will help you determine opportunities and marketing strategies to connect with local buyers and sellers.  One thing to bear in mind is how demographic shifts in the U.S. population not only impact household makeup, but also housing Continue Reading

Jun 21 2011
How Much Longer Can Homebuyers Really Afford to Wait?

How Much Longer Can Homebuyers Really Afford to Wait?

The affordability quotient for buyers is extraordinary at this time. In fact, it is difficult to find a good reason why qualified buyers should wait any longer. Money is available for buyers with a good credit history, home prices have fallen over the past four years and in June 2011, mortgage rates Continue Reading

May 10 2011
The REport

The REport

In a 24-7 news cycle, it is near impossible to keep up with the latest headlines. More frequently, people are looking to Facebook as an influential source.  According to Pew Research, Facebook accounted for three percent of traffic to 21 major general interest news sites like the New York Times and Continue Reading

May 09 2011
Who Cares About the Competition?

Who Cares About the Competition?

As our industry becomes more and more competitive, it is often tempting to focus on what everyone else is doing bigger, better, and faster.  You can spend a lot of energy chasing your competition, when in fact your strategy should always be to find ways to pave new paths. As an example, the airline Continue Reading

May 03 2011
The REport

The REport

The influence and prevalence of social networking site Twitter was made abundantly clear when news on the death of Osama Bin Laden broke Sunday evening.  Being touted as a “watershed moment” for the microblogging site, Keith Urbahn, former chief of staff for Bush Administration Defense Secretary Continue Reading

Apr 26 2011
The REport: Facebook Engagement Leaders, Mobile Phone Privacy & More

The REport: Facebook Engagement Leaders, Mobile Phone Privacy & More

Automobile companies have always seemed to engage well with consumers. Through innovative commercials, webisodes and other initiatives, their marketing departments have successfully communicated and excited consumers. It should come at no surprise, then, that according to a new study which looked at Continue Reading

Apr 21 2011
Don’t Throw the Baby (Boomer) Out with the Bath Water

Don’t Throw the Baby (Boomer) Out with the Bath Water

I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP of Network Services for Better Homes and Gardens® Real Estate, credit for pointing out that this would be the ideal title for this post. And she was right. As any Continue Reading

Apr 01 2011
Week in Review: What We Liked From the Week That Was

Week in Review: What We Liked From the Week That Was

Although the northeast is under a winter storm watch, it is time to start thinking about getting your home ready for spring and summer! The Wall Street Journal provides a recovery plan to deal with winter’s wrath in four critical areas: the lawn, shrubbery, the roof and dealing with unwelcome Continue Reading

Mar 04 2011
Week in Review: What We Liked From the Week That Was

Week in Review: What We Liked From the Week That Was

I think this is such a tantalizing time of year.  Spring-like weather comes in fits and starts before finally hitting its stride.  Here’s hoping spring breaks into a jog soon! I’m not the only one with spring fever.  This week, aside from stories about Charlie Sheen and Libya, there was a lot of Continue Reading

Feb 15 2011
The REport

The REport

Social media - as an investment - received a big boost this week when JPMorgan Chase announced that it is starting a new fund for investors to back privately held technology companies like Twitter and Groupon.  The company hopes to raise between $500 million and $750 million in funds to spend on Continue Reading

Feb 08 2011
The REport

The REport

After all of the pre-game buzz, did you think the advertisements during the Super Bowl lived up to the hype? Some were controversial (Groupon’s play on the political oppression of the Tibetan people), some were cute (Careerbuilder’s car-driving chimpanzees) and others geeky (Volkswagen’s mini Darth Continue Reading