The affordability quotient for buyers is extraordinary at this time. In fact, it is difficult to find a good reason why qualified buyers should wait any longer. Money is available for buyers with a good credit history, home prices have fallen over the past four years and in June 2011, mortgage rates Continue Reading
May
10
2011
The REport
by 0
In a 24-7 news cycle, it is near impossible to keep up with the latest headlines. More frequently, people are looking to Facebook as an influential source. According to Pew Research, Facebook accounted for three percent of traffic to 21 major general interest news sites like the New York Times and Continue Reading
May
09
2011
Who Cares About the Competition?
by 2
As our industry becomes more and more competitive, it is often tempting to focus on what everyone else is doing bigger, better, and faster. You can spend a lot of energy chasing your competition, when in fact your strategy should always be to find ways to pave new paths. As an example, the Continue Reading
May
03
2011
The REport
by 0
The influence and prevalence of social networking site Twitter was made abundantly clear when news on the death of Osama Bin Laden broke Sunday evening. Being touted as a “watershed moment” for the microblogging site, Keith Urbahn, former chief of staff for Bush Administration Defense Continue Reading
Apr
26
2011
The REport: Facebook Engagement Leaders, Mobile Phone Privacy & More
by 2
Automobile companies have always seemed to engage well with consumers. Through innovative commercials, webisodes and other initiatives, their marketing departments have successfully communicated and excited consumers. It should come at no surprise, then, that according to a new study which looked at Continue Reading
Apr
21
2011
Don’t Throw the Baby (Boomer) Out with the Bath Water
by 5
I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP of Network Services for Better Homes and Gardens® Real Estate, credit for pointing out that this would be the ideal title for this post. And she was right. As any Continue Reading
Apr
01
2011
Week in Review: What We Liked From the Week That Was
by 0
Although the northeast is under a winter storm watch, it is time to start thinking about getting your home ready for spring and summer! The Wall Street Journal provides a recovery plan to deal with winter’s wrath in four critical areas: the lawn, shrubbery, the roof and dealing with unwelcome Continue Reading
Mar
04
2011
Week in Review: What We Liked From the Week That Was
by 1
I think this is such a tantalizing time of year. Spring-like weather comes in fits and starts before finally hitting its stride. Here’s hoping spring breaks into a jog soon! I’m not the only one with spring fever. This week, aside from stories about Charlie Sheen and Libya, there was a Continue Reading
Feb
15
2011
The REport
by 1
Social media - as an investment - received a big boost this week when JPMorgan Chase announced that it is starting a new fund for investors to back privately held technology companies like Twitter and Groupon. The company hopes to raise between $500 million and $750 million in funds to spend on Continue Reading
Feb
08
2011
The REport
by 1
After all of the pre-game buzz, did you think the advertisements during the Super Bowl lived up to the hype? Some were controversial (Groupon’s play on the political oppression of the Tibetan people), some were cute (Careerbuilder’s car-driving chimpanzees) and others geeky (Volkswagen’s mini Continue Reading
Demographic Shifts Change Housing Market
Knowing what the demographics are in your local market will help you determine opportunities and marketing strategies to connect with local buyers and sellers. One thing to bear in mind is how demographic shifts in the U.S. population not only impact household makeup, but also housing Continue Reading