There is More to Website Content Than Property Listings

Posted on 08. Sep, 2009 by Jason Steele.

Run a Google search for “Where should I live in…” and fill in any major city in the U.S. and I bet you will be hard pressed to find any national or local real estate brand on the first page of results.  All of the valuable local information that goes into advising a prospective buyer [...]

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Client Relationships – Before and After the Transaction

Posted on 26. Aug, 2009 by Camilla Sullivan.

One of the fundamentals emerging as part of our next generation brokerage discussion, is the need for the agent and broker to think of the relationship they have with a buyer or seller, not only during the transaction, not just in a passive follow up campaign after a house is sold, but as part [...]

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A New Home Page, Video and Luxury Program for BHGRealEstate.com

Posted on 07. Jul, 2009 by Jason Steele.

Today we have rolled out our most significant changes to the BHGRealEstate.com consumer web site since we launched almost a year ago.
The prep work actually began on July 24th 2008, the day after we launched publicly at Real Estate Connect in San Francisco.  Anyone who has ever built a web site with a fixed deadline and [...]

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Vintage Marketing – I’m a Collector!

Posted on 19. Mar, 2009 by Camilla Sullivan.

Just as vintage clothes stay popular and vintage cars appreciate in value, there are some marketing principles that may seem ‘vintage’ in this twitteriffic world but they will certainly be fashionable a decade from now. While social media is changing the rules of marketing and public relations, in essence, it is just another form of [...]

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When it Comes to Content, Think Consumers First

Posted on 01. Dec, 2008 by Camilla Sullivan.

Sitting down to work on our website content strategy for 2009, our discussion quickly dove to the core questions at the heart of things:

“What do home buyers and sellers want to know?”
“What information is useful enough for them to spend their time on?”
“How has the market changed most recently and how can we best adjust [...]

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