Develop a Compelling Value Proposition

Posted on 16. Mar, 2010 by Robert Albanese.

Does your company have a developed Value Proposition that provides a strong platform for talent attraction, retention and lead-generation, and fosters a positive company culture? A Value Proposition is the primary reason why a prospect should “buy” from your company, rather than a competitive firm. For a real estate organization, the Value Proposition should include, [...]

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Better Homes and Gardens Real Estate Metro Brokers: A Winning Culture

Posted on 11. Dec, 2009 by Robert Albanese.

This week, during the launch of the newest Better Homes and Gardens Real Estate franchise, I was struck by the presence of something unique and identifiably “Metro” that is, it’s culture.  At the launch it was very clear that Kevin Levent is undeniably a great leader and a person who has won the support and [...]

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How to Win the World Series of Real Estate (For Agents and Leaders)

Posted on 11. Nov, 2009 by Robert Albanese.

It has always struck me how analogous the behavior of high performing sports teams is to that of high performing sales teams. If you have any questions as to whether this is true or not, please consider the following.

In both situations, highly talented individuals are asked to contribute to a team effort
Both are highly rewarding [...]

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The Rise and Fall of Sales Meetings

Posted on 07. Oct, 2009 by Wendy Forsythe.

Generally speaking, weekly sales meetings were the norm in the archetypal 1990’s real estate office. These meetings typically consisted of some sort of information sharing and often ended with a tour of newly listed properties. Soon these meetings stretched out to biweekly. In some cases they just became new listing tours. Then biweekly became monthly. [...]

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Why is Change So Difficult and What to Do About It

Posted on 14. Jul, 2009 by Robert Albanese.

When it all comes down to it, the ability to ‘change’ or ‘not change’ is a function of possessing, or not possessing the will and focus required

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