Fourth Quarter Game Plan

Posted on 24. Sep, 2009 by Paulette Costa.

According to Wikipedia, in American football, The Hail Mary refers to a now legendary pass by Dallas Cowboys Quarterback Roger Staubach that resulted in the Cowboys’ last minute upset win in the 1975 NFC Divisional Playoff Game between the Dallas Cowboys and Minnesota Vikings, played on December 28, 1975 at Metropolitan Stadium in Bloomington, Minnesota. [...]

Continue Reading

Ready, Aim…. Aim…. Aim…. Fire!

Posted on 06. Apr, 2009 by Camilla Sullivan.

Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.

Continue Reading