Sep 23 2013
social media tools

5 Must-Have Social Media Tools for Real Estate Pros

To succeed at capturing the attention of today’s homebuyer and seller, real estate professionals ought to maintain an active and engaged online presence. Social networks once seen as an option are becoming an increasingly important marketing tool. The days of a hit or miss social media strategy Continue Reading

Oct 26 2011

The REport

According to the National Association of Realtors, 89 percent of home buyers use the Internet during the home search process. While it’s probable they are looking at property listings, potential home buyers may be researching the right agent for them based on initial referrals.  The increasingly Continue Reading

Oct 18 2011

The REport

You know that Facebook friend who updates their status so much you feel as though you know a little too much about their life (i.e. every meal, waking thought, etc)  - and not in a good way? Well, it is vital that your brand’s social campaign not replicate this behavior. An article in Advertising Continue Reading

Sep 20 2011

The REport

If you are looking for a reason to advertise on Facebook – other than statistics that show Americans spend over 53 billion minutes on the site per month – perhaps “free” money is a motivator.  Facebook is launching an initiative aimed at getting small businesses excited to advertise on the network Continue Reading

Sep 13 2011

The REport

If your marketing campaign relies heavily on social media, listen up! Although there are many reports that Facebook encourages brand interaction more than any other social site, keep in mind one small tidbit that can have a big impact.  For brands that use a third party Facebook app to automatically Continue Reading

Sep 06 2011

The REport

Did you know that the fastest-growing group of social networking site users is those age 65 and older?  According to the Pew Research Center, use of social networking sites by this age group has grown more than 150% over the past two years.  Something to think about if you are targeting this Continue Reading

Aug 30 2011

The REport

A different kind of “jobs” report was making headlines last week. Easily the biggest technology, marketing and business story of the past week was the news that Steve Jobs, Apple CEO, is stepping down.  Mr. Jobs was admired not only for his digital innovations but also for his ingenious advertising Continue Reading

Aug 23 2011

The REport

This week, the public saw the Martin Luther King Jr. Memorial for the first time ahead of next Sunday’s official opening. The sculpture, which will be in the National Mall in Washington, has been more than 25 years in the making and stands 30-feet tall. It marks the first time a memorial on the Continue Reading

Aug 16 2011

The REport

Thirty years ago, the PC was born. It is truly amazing to look back at all of the innovations of the past three decades, knowing that the future is full of possibilities!  We have come a long way since 64 kilobytes of memory.  What was your first PC? If you like to go by a nickname, you are out of Continue Reading

Aug 09 2011

The REport

Tablets galore! Do you live in one of the most iPad-friendly cities in the country? According to Men’s Health, Plano, Texas supports the device best due to “tablet use based on ad impressions from mobile ad network Chitika, the number of Apple and Best Buy stores per capita, and the percentage of Continue Reading

Jul 26 2011
FoodTruck540

The REport

Food trucks are easily one of the biggest phenomenons in the culinary world over the past few years. Their success in a crowded field is often dependent on their social media savvy. Mashable looked at five of the most innovative campaigns. One standout is Mexicue, a BBQ truck that crowdsources menu Continue Reading