Tag Archives: Finance
Two Things: Agents and Listings
Posted on 04. Mar, 2010 by Wendy Forsythe.
I believe there is great power in simplicity. I think we generally over complicate business. Heck, I think we generally over complicate life. But that’s a completely different blog post.
Let’s get back to keeping it simple in the real estate business. I have several people in my life who remind me almost daily that what we do [...]
Continue Reading
Week in Review: Things We Liked from the Week That Was
Posted on 22. Jan, 2010 by Sherry Chris.
If you are a frequent CNN viewer, you know well about the political upheaval that has unfolded this past week, from a Republican taking the late Ted Kennedy’s Senate seat in Massachusetts, to the likelihood of health care reform bring shoved “off the table”, to President Obama’s new proposal for stricter rules on banks, in [...]
Continue Reading
Friday Blog Scan: Things We Liked from the Week That Was
Posted on 23. Oct, 2009 by Sherry Chris.
Brokers, you wake up and realize you are behind the social media marketing eight ball. You scramble to amass a social media marketing strategy. After all, everybody is talking about it as if it’s super easy. We know better. And while many have risen to become social media celebrities, financial success eludes them. I Media [...]
Continue Reading
Future Selling Will Require Increased Knowledge of Financial Tools
Posted on 01. Oct, 2009 by Robert Albanese.
Four and one-half years after we entered this downturn, many real estate professionals still attempt to close transactions through the sole use of traditional forms of financing. By traditional, I am referring to ”30-year fixed”, “ARMs” and “Balloon” mortgages. Yet these financial tools can hardly be seen as applicable to some marketing methods which are becoming more and more prevalent as each year passes.
Real estate auctions [...]
Continue Reading
Economic Predictions for 2010 and Their Implications
Posted on 15. Sep, 2009 by Robert Albanese.
The following is a series of observations regarding the effect of economic factors on the real estate industry during 2010. Predictions of economic change have been extracted from the September 2009 edition of the “Kiplinger Washington Letter” and “Special Business Costs” editions Vol. 86, Nos. 35 and 36. Implications, conclusions drawn and potential action steps [...]
Continue Reading
Average Broker Commission Rate: An Indicator of Consumer Perception?
Posted on 21. Jul, 2009 by Robert Albanese.
Sales agent’s competency in demonstrating the company’s value proposition greatly impacts a company’s ability to deliver value to consumers. This in turn impacts how consumers perceive the value of your marketing services. Listing Presentations should include highlights of all products and tools that differentiate you, as well as all listing statistics that show where you outperform the [...]
Continue Reading
Systems in the Real Estate Environment
Posted on 17. Oct, 2008 by Robert Albanese.
It’s always amazing to me to read quotes, like the one below, from ancient geniuses like Aristotle and to realize how many ideas remain true throughout all of time. Over 2,000 years ago, Aristotle already understood that systems inherently help groups of people to reach their goals more quickly, more easily and with less stress. [...]
Continue Reading
Loss Factor in Allowing a Low Listing Absorption/Conversion Ratio
Posted on 12. Sep, 2008 by Robert Albanese.
Unsold listing inventory is arguably the biggest obstacle in our current real estate market. It creates downward price pressure which of course impacts consumers and real estate professionals alike. I will save my discussion on strategies to effectively move listing inventory for my next post. Before I do that, though, I feel it is critically [...]




