If you want to know who will push the economy forward in coming years, look no further than Generations X and Y. The Generation X and Y age group, ranging from 18-48 is 103 million strong making them a group of consumers and eventual homebuyers that will make a major impact on the market. I had Continue Reading
Oct
22
2012
Do You Think You Know Gen X and Gen Y? Think Again….
by 3
Out of the housing downturn has emerged a new, more informed homebuyer. A homebuyer that is willing to do their homework and eager to earn the right to homeownership. These findings, detailed in a national survey released today by Better Homes and Gardens® Real Estate, point to a an enlightened, Continue Reading
Apr
21
2011
Don’t Throw the Baby (Boomer) Out with the Bath Water
by 5
I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP of Network Services for Better Homes and Gardens® Real Estate, credit for pointing out that this would be the ideal title for this post. And she was right. As any Continue Reading
Nov
17
2010
Lifestyle Branding-In, Traditional Branding-Out
by 5
There has been a shift in branding strategies in our industry over the last 12-24 months. Clever real estate professionals have finally figured out that the traditional branding approaches our industry has been using don't apply in today's market place, and have developed more customer friendly Continue Reading
Jul
17
2009
Organizing Thoughts and Ideas
by 3
Each day I'm bombarded with ideas, thoughts and perspectives. So many that I realized if I didn't find a way to organize them, I'd forget them. By the time I scan the latest blogs and e-newsletters, talk with people, watch some TV, get through a chapter of the latest book on my list, skim Continue Reading
Apr
20
2009
Don’t Say These Things If You Want to Attract Gen Y Women
by 17
I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words "real estate" -- spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest. I gently nudged Continue Reading
Aug
29
2008
Coaching Versus Managing Gen X and Gen Y Agents
by 2
Posted by Wendy Forsythe I was speaking with a broker the other day who was sharing his frustrations with attracting and retaining "younger" agents. It was his opinion that Gen Y and Gen X candidates don't understand what it takes to be successful in our industry and aren't willing to work hard. Continue Reading
Aug
20
2008
Engaging New Talent Online
by 0
Posted by Wendy Forsythe Long gone are the days of spending your entire career with one company or even within one field. Americans typically change jobs every four years. Despite the enormous pool of talent out there, many of us often have a difficult time attracting new talent to our companies. Continue Reading
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Who Are These People We Call REALTORS®?
Insight on that question can be found in the 2008 National Association of REALTORS® Member Profile. If you are looking to catch up on some reading this holiday season, add this report to the stack on your bedside table. Here are some of the highlights I found interesting: The typical Continue Reading