Did you know that the fastest-growing group of social networking site users is those age 65 and older? According to the Pew Research Center, use of social networking sites by this age group has grown more than 150% over the past two years. Something to think about if you are targeting this Continue Reading
Aug
09
2011
The REport
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Tablets galore! Do you live in one of the most iPad-friendly cities in the country? According to Men’s Health, Plano, Texas supports the device best due to “tablet use based on ad impressions from mobile ad network Chitika, the number of Apple and Best Buy stores per capita, and the percentage Continue Reading
Jul
26
2011
The REport
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Food trucks are easily one of the biggest phenomenons in the culinary world over the past few years. Their success in a crowded field is often dependent on their social media savvy. Mashable looked at five of the most innovative campaigns. One standout is Mexicue, a BBQ truck that crowdsources menu Continue Reading
Jul
12
2011
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Facebook made its “awesome” announcement last week, introducing video-chatting service Skype into the site. Do you find this “awesome”?Step aside, Myspace. LinkedIn is now the second most popular social networking site behind Facebook. Visitors to the site in June were up 63 percent from a Continue Reading
Jul
05
2011
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In an interesting social media initiative, American Express is allowing small business customers to purchase Facebook ads with Membership Rewards points. Each $6,750 spent with American Express can be redeemed for $50 worth of Facebook advertising. Would you redeem your points for some real Continue Reading
Jun
07
2011
The REport
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It was an interesting week as far as cyber hacking news was concerned. Hackers broke into Sony to take info that was already publicly available; Nintendo was hacked by a group that later tweeted it “didn't mean any harm"; British intelligence hacked an al Qaeda magazine to swap bomb Continue Reading
May
31
2011
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Do you live in a city of bookworms? Amazon released its annual list of the most well-read cities in the United States.Housing two internationally-renowned universities-- Harvard and Massachusetts Institute of Technology-- it should come as no surprise that Cambridge, Massachusetts topped the list. Continue Reading
May
17
2011
The REport
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Blast off! In what is being described as “picture perfect,” NASA’s Endeavor finally launched after weeks of delay. In the words of U.S. Rep. Gabrielle Giffords, whose husband is the commander, “good stuff.” Can the roots of social media be traced back to Tupperware®? According to Continue Reading
May
10
2011
The REport
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In a 24-7 news cycle, it is near impossible to keep up with the latest headlines. More frequently, people are looking to Facebook as an influential source. According to Pew Research, Facebook accounted for three percent of traffic to 21 major general interest news sites like the New York Times and Continue Reading
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The REport
The direct competition to Facebook has begun with the official opening of Google’s social networking site, Google+, after three months as an invite-only service. The service features video “hangouts," where as many as 10 people can converse simultaneously. It could have some business Continue Reading