The Executive Suites Model: Better Homes and Gardens Real Estate Executive – Seattle, Washington

Posted on 01. Sep, 2009 by Robert Albanese.

(From a phone interview with Keith Nelson, CEO) As early on as 1991 with only 25 agents, Keith Nelson, CEO of Better Homes and Gardens Real Estate Executive in Seattle Washington was already experimenting with alternate business models. Over time, his concept of “executive suite” type locations has emerged as a strong operational alternative. The [...]

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What If My Agents Leave?

Posted on 09. Apr, 2009 by Wendy Forsythe.

This question comes up often when a company owner is considering making a change in their business like franchising. And understandably so. Our agents have feet and they can easily walk to a competitor who’ll be waiting with open arms.

Being a start up, the transition process is critical to us at Better Homes and Gardens Real Estate. We work very closely with each new company that joins us to ensure maximum retention and a flawless execution of the announcement to their local team.

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Sleepless in Seattle

Posted on 31. Mar, 2009 by Sherry Chris.

It always unfolds in the same fashion. Once a broker owner makes that gut wrenching and courageous decision that it is time to take their company to the next level, things happen very quickly. There is often only about 30 days to complete the hundreds of transition related tasks to ensure a flawless execution and successful announcement. During that time our transition team works exclusively with the broker owner and a few trusted and loyal employees to ensure details such as business cards, marketing materials, building signage, and the website will all be ready for announcement day. The adrenaline flows constantly.

It’s all in the details. We make sure that no stone is left unturned. No sign is left unordered. The presentation is rehearsed, role-played, and every question from the audience anticipated in advance. The ultimate goal is to leave such a positive impression that each and every agent receives the news with excitement and enthusiasm.

A very lofty goal, some would say!

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