launching Better Homes and Gardens Real Estate

“Breakfast with Bloggers” captures the thoughts of the Better Homes and Gardens® Real Estate leadership team as they wrapped up their launch week at the Inman Real Estate Connect in San Francisco. In one jam-packed week, the brand transitioned its first brokerage, launched a consumer Web site and network extranet site, held a press conference, threw a launch party, and managed panel discussions and workshops at a real estate conference. With that all behind us, now the “real” work begins.

Posted by Wendy Forsythe

Twas the night before launch–all the systems are in place,

Better Homes and Gardens Real Estate–is ready to enter the race.

The listings were all entered–online with great care,

Just waiting for consumers–to go and find them there.

The staff are all nestled–all snug in their beds,

While visions of Inman Connect–dance in their heads.

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