Two Things: Agents and Listings

Posted on 04. Mar, 2010 by Wendy Forsythe.

I believe there is great power in simplicity. I think we generally over complicate business. Heck, I think we generally over complicate life. But that’s a completely different blog post.
Let’s get back to keeping it simple in the real estate business. I have several people in my life who remind me almost daily that what we do [...]

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7 Steps to Reinventing Your Leadership Style

Posted on 16. Feb, 2010 by Robert Albanese.

How often have you heard people say “if I could just start over again, I would…” and statements of that type? Please read the following statement and then stop for a few moments and just think about it.
“If you want to completely reinvent your leadership style, you can. But you must plan well and then deliver [...]

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Embracing Change

Posted on 18. Dec, 2009 by Paulette Costa.

Who Moved My Cheese? We’ve all read it. Dr. Spencer Johnson’s book featuring the ever-famous Hem and Haw and Sniff and Scurry characters- a national bestseller that is still used in many corporations today to educate and prepare their organizations for change.
In Leading Change, by John P. Kotter, the author says “By any objective measure, the amount [...]

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The Rise and Fall of Sales Meetings

Posted on 07. Oct, 2009 by Wendy Forsythe.

Generally speaking, weekly sales meetings were the norm in the archetypal 1990’s real estate office. These meetings typically consisted of some sort of information sharing and often ended with a tour of newly listed properties. Soon these meetings stretched out to biweekly. In some cases they just became new listing tours. Then biweekly became monthly. [...]

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What’s the Time? Time to Get Real

Posted on 18. Sep, 2009 by Camilla Sullivan.

Taking your eyes off the market (trends, drivers, needs) is a great way for a company to lose a position of leadership, alienate customers and become irrelevant. When the environment you are operating in changes, you need to change in order to survive in the new conditions.  Just ask any real estate professional and they [...]

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Has the “Groundswell” Effect Finally Reached Real Estate Companies?

Posted on 20. Jul, 2009 by Sherry Chris.

When the book Groundswell hit the bestseller list just over a year ago, there was a lot of talk. For many companies it became a bible for effectively using social technology, communicating with today’s consumer and strengthening their public image.  The two authors who worked for Forrester Research at the time (one has since left) really hit [...]

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What If My Agents Leave?

Posted on 09. Apr, 2009 by Wendy Forsythe.

This question comes up often when a company owner is considering making a change in their business like franchising. And understandably so. Our agents have feet and they can easily walk to a competitor who’ll be waiting with open arms.

Being a start up, the transition process is critical to us at Better Homes and Gardens Real Estate. We work very closely with each new company that joins us to ensure maximum retention and a flawless execution of the announcement to their local team.

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There’s something about Mary Holder

Posted on 30. Jan, 2009 by Paulette Costa.

If you want an escape from today’s industry and economic naysayers , talk to anyone at Better Homes and Gardens Real Estate Mary Holder at the New Jersey shore.  I have had the distinct pleasure of working with this team over the past few days who have refrained from airing any negatively about the market. [...]

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Welcome Gloor Realty Company

Posted on 07. Nov, 2008 by Wendy Forsythe.

Last week, I had the pleasure of welcoming Gloor Realty Company to the Better Homes and Gardens® Real Estate network. Located in Oak Park, Illinois, Better Homes and Gardens Real Estate Gloor Realty Company is a shining example of everything you hope for in a partner when building a real estate franchise network.
Announcement day is [...]

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Systems in the Real Estate Environment

Posted on 17. Oct, 2008 by Robert Albanese.

It’s always amazing to me to read quotes, like the one below, from ancient geniuses like Aristotle and to realize how many ideas remain true throughout all of time. Over 2,000 years ago, Aristotle already understood that systems inherently help groups of people to reach their goals more quickly, more easily and with less stress. [...]

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“P.A.I.G.E.” Revealed: What Are Your Company’s Core Values?

Posted on 18. Aug, 2008 by Sherry Chris.

Company values are critical to an organization’s success. The values of Better Homes and Gardens Real Estate LLC are Passion, Authenticity, Innovation, Growth, and Excellence

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