The REport

Posted on 17. Aug, 2010 by Sherry Chris.

You have to admire Delta’s embrace of social media.  The company recently gave customers the option of buying tickets via Facebook through its new “Ticket Window.” The new function allows fliers to book any domestic flight without leaving the page. Very cool! The airline giant also monitors Twitter and responds to customer complaints (i.e. missed [...]

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The REport

Posted on 04. Aug, 2010 by Sherry Chris.

Let’s get the sad news out of the way first. Last week, Twitter’s oldest user, Ivy Bean, a 104-year-old English woman died. She’ll be sorely missed by her more than 55,000 followers. What an impressive following!  The news reminds us of the age-defying nature of  social networking: seniors are the fastest growing demographic of social [...]

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The REport

Posted on 05. May, 2010 by Sherry Chris.

So you’re already using social media to communicate with potential home buyers and sellers. Now what? LinkedIn now provides a new feature which allows people to receive updates and information from companies, including job placements and recruiting information. This is an easy and unique tool to show potential future employees that you practice what you [...]

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The REport

Posted on 27. Apr, 2010 by Sherry Chris.

With Twitter and LinkedIn making notable moves in the advertising space last week, FourSquare is trying to join in the action with the addition of “Are you the manager of this business?” – an effort targeted at increasing local advertisers. This is an important step as the social networking website continues discussions with the big [...]

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The REport

Posted on 20. Apr, 2010 by Sherry Chris.

The biggest advertising and social media news from the past week was perhaps Twitter’s new and long-awaited advertising platform, created in an effort to monetize the website into a more profitable business (the first generation approach is similar to Google paid searches). While Twitter made plenty of noise with its launch, LinkedIn quietly added sponsored [...]

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What Happens when Your Identity is Confused with Others?

Posted on 11. May, 2009 by Wendy Forsythe.

Unless you have a very unusual name, chances are there are several other people in the world that share your first and last name. This is kinda neat, but what if your name twin doesn’t do the honor justice?

Before the Internet, you may have never known. Now a simple Google search can lead to all kinds of misunderstandings. What if a client runs a Google search and instead of you turning up, your name twin does?

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Using Target Marketing to Attract Agents

Posted on 01. May, 2009 by Wendy Forsythe.

Those responsible for attracting new agents to their offices have certainly been challenged by today’s real estate market. A look at the decline in NAR membership only adds to the discouragement many recruiters are feeling. So let’s regroup.

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Social Networking Tools Simplified

Posted on 24. Mar, 2009 by Sherry Chris.

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Myth Busting: “My Clients Aren’t On Social Networking Sites”

Posted on 23. Mar, 2009 by Wendy Forsythe.

I’m writing this just as I’m getting ready to leave for Atlanta to attend the RETechSouth conference. I’m looking forward to spending time with my online friends. People that I follow on Twitter, friend on Facebook, Tokbox and LinkedIn. Although I rarely see these people face to face they are friends who I learn from, communicate with via social networking [...]

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Vintage Marketing – I’m a Collector!

Posted on 19. Mar, 2009 by Camilla Sullivan.

Just as vintage clothes stay popular and vintage cars appreciate in value, there are some marketing principles that may seem ‘vintage’ in this twitteriffic world but they will certainly be fashionable a decade from now. While social media is changing the rules of marketing and public relations, in essence, it is just another form of [...]

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Simple Steps to Building a Social Network

Posted on 18. Nov, 2008 by Sherry Chris.

Social networking becomes less complicated when you break it into simple steps. Last week, I presented this concept at NAR to a predominately broker owner audience. As promised, I am sharing an edited version of the presentation right here. Click here for a larger version of this slideshow. The four categories, as we see them [...]

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