What Happens when Your Identity is Confused with Others?

Posted on 11. May, 2009 by Wendy Forsythe.

Unless you have a very unusual name, chances are there are several other people in the world that share your first and last name. This is kinda neat, but what if your name twin doesn’t do the honor justice?

Before the Internet, you may have never known. Now a simple Google search can lead to all kinds of misunderstandings. What if a client runs a Google search and instead of you turning up, your name twin does?

Continue Reading

Using Target Marketing to Attract Agents

Posted on 01. May, 2009 by Wendy Forsythe.

Those responsible for attracting new agents to their offices have certainly been challenged by today’s real estate market. A look at the decline in NAR membership only adds to the discouragement many recruiters are feeling. So let’s regroup.

Continue Reading

Social Networking Tools Simplified

Posted on 24. Mar, 2009 by Sherry Chris.

Continue Reading

Myth Busting: “My Clients Aren’t On Social Networking Sites”

Posted on 23. Mar, 2009 by Wendy Forsythe.

I’m writing this just as I’m getting ready to leave for Atlanta to attend the RETechSouth conference. I’m looking forward to spending time with my online friends. People that I follow on Twitter, friend on Facebook, Tokbox and LinkedIn. Although I rarely see these people face to face they are friends who I learn from, communicate with via social networking [...]

Continue Reading

Vintage Marketing – I’m a Collector!

Posted on 19. Mar, 2009 by Camilla Sullivan.

Just as vintage clothes stay popular and vintage cars appreciate in value, there are some marketing principles that may seem ‘vintage’ in this twitteriffic world but they will certainly be fashionable a decade from now. While social media is changing the rules of marketing and public relations, in essence, it is just another form of [...]

Continue Reading

Simple Steps to Building a Social Network

Posted on 18. Nov, 2008 by Sherry Chris.

Social networking becomes less complicated when you break it into simple steps. Last week, I presented this concept at NAR to a predominately broker owner audience. As promised, I am sharing an edited version of the presentation right here.

Click here for a larger version of this slideshow.

The four categories, as we see them are:
Social Media [...]

Continue Reading

Social Media as Trust Bridge

Posted on 24. Oct, 2008 by Kevin Doell.

So here’s another argument for social media…
In this year’s Edelman’s trust barometer results, they stated that, globally, trust in a “person like me” is 58%, where as only 20% of respondents trust corporate or product advertising. (ouch!)
Well, can you think of a faster way to connect to “people like me” than Facebook? Or MySpace? Or [...]

Continue Reading

Your Network is Your Lifeline

Posted on 16. Sep, 2008 by Sherry Chris.

Posted by Sherry Chris

At the upcoming NAR conference in November, I will be speaking about the power of networking and how it can have a profound impact on your business. One of the masters of networking is author and professional speaker Keith Ferrazzi who wrote the bestseller Never Eat Alone. Not only has Keith turned his [...]

Continue Reading

Building a Brand Using the Power of Social Media

Posted on 27. Aug, 2008 by Sherry Chris.

That is a significant “somewhat” captive audience out there who will drive the real estate market in the years to come. They will be our customers, our broker owners, our real estate agents, and they will be looking for us on all of these social networking sites and on others that haven’t yet been conceived. What we say and how we present ourselves, and whether we are even participating will be a large factor in our business success. In the past several weeks I have received franchise inquiries from Twitter, comments on YouTube videos, employment inquiries with resumes and franchise inquiries from LinkedIn, suggestions, meeting requests, comments, friend requests, links to products we might be interested in and general messages from FaceBook.

Continue Reading

I am Starting to Believe in this Social Media thing

Posted on 08. Aug, 2008 by Jason Steele.

Posted by Jason Steele
Over the past month I have been searching for the first addition to my staff. We posted the position internally and on all of the major job boards, monster, craigslist, Yahoo!, etc.. The position requires about 3-5 years experience and would most likely attract someone in their 20s. I [...]

Continue Reading