Earlier this year, I was visiting one of our real estate offices and happened to notice a blank white board that was once a production board hanging predominantly on the wall. When I started selling real estate, the production board was a huge motivator for me. I wanted to see my name up there Continue Reading
Feb
18
2011
Week in Review: What We Liked From the Week That Was
by 1
“Black Friday,” typically associated with the busiest holiday shopping day of the year, is switching seasons. Home Depot will run "Spring Black Friday" promotions geared at homeowners looking to start their gardens and other products to spruce up their outdoor areas (think: sales on Continue Reading
Feb
02
2011
Ideas for Monitoring and Improving Listing Absorption Rate
by 1
How can brokers improve listing absorption rate, and what types of tools and measurement devices are required to accomplish this? Listing Standards One of the mistakes that real estate leaders make is in failing to track, and then holding agents accountable to ‘Listing Standards.’ Listing Continue Reading
Jan
31
2011
Google’s Real Estate News Highlights Just How Much Agents Should Care About Listing Syndication
by 3
The Twittersphere was chirping loudly last week with the news that Google was dropping real estate listings from its classified listing search on Google Maps. This news means that consumers using Google Maps will no longer be able to search for listings. Except for a few folks inside Google, we Continue Reading
Nov
23
2010
Project High Expectations or Forever Hold Your Peace
by 2
The fact is that most leaders tell their new hires (new to the business) that it will take six months or more for them to become productive. Why then, do we seem surprised when their words become a reality? During the interview process, one particular manager always tells new hires that new agents Continue Reading
Nov
03
2010
5 Ways to Start Building Your Internet Presence Today
by 5
The fall season tends to beckon a new interest in real estate when kids start school, holidays roll in and would-be home buyers take interest in real estate now, with action in the spring of next year. If you haven't started building your real estate web presence yet, or you've put it on the back Continue Reading
Oct
15
2010
Accountability Is Not A Four-Letter Word
by 2
One of the most challenging things for real estate leaders is creating accountabilities that support their business initiatives. Accountability types are as many and varied as there are situations and can relate to both productivity and cultural issues in the organization. Some examples Continue Reading
Sep
20
2010
Telling Stories
by 4
Every house deserves a good story. Almost every real estate professional I've met has got lots of good stories to tell. This should be a perfect match for a 'one plus one equals four' type equation. Yet, when it comes to writing listing remarks or ads, agents seem to forget all those fabulous story Continue Reading
Aug
17
2010
The REport
by 1
You have to admire Delta’s embrace of social media. The company recently gave customers the option of buying tickets via Facebook through its new “Ticket Window.” The new function allows fliers to book any domestic flight without leaving the page. Very cool! The airline giant also monitors Continue Reading
Jun
30
2010
Practice What You Preach
by 6
We tell our agents the number one thing they must do to get more business is prospect, prospect, and then prospect some more. We tell them to: Set goals. Have a prospecting plan. Practice your value proposition elevator speech. Pick up the phone and call expired listing owners and for Continue Reading
Week in Review: What We Liked From the Week That Was
Fifty years ago this week the “Space Age” began when Russian Cosmonaut Yuri Gagarin orbited the Earth exactly once. Since then, a rover has been placed on Martian soil, a constantly orbiting International Space Station and a space telescope capable of seeing far away galaxies. What do you Continue Reading