Mar 27 2014
BHGRE National Open House Countdown

BHGRE National Open House Weekend Countdown: Part 4, The Don’ts and Do’s of Your Open House

We’ve been counting down to our BHGRE National Open House Weekend this Saturday and Sunday – the moment is almost here, are you ready? In this final entry of this series, we recap the do's and don'ts (or rather, the don'ts and do's) of running your open house. If you’re having trouble making real Continue Reading

Dec 02 2013
5 Fundamentals Word Cloud

5 Fundamentals of Mastering the Listing

I was thrilled to have the opportunity to represent Better Homes and Gardens Real Estate during the NAR Annual conference this year. My topic was “Mastering the Listing Presentation,” and my audience was the Women’s Council of REALTORS ®. Let’s face it, when it comes to real estate, it’s all Continue Reading

Jun 11 2013
Dynamics of a Stand Out A Seller Counseling Session

Dynamics of a Stand-Out Seller Counseling Session

Today it is imperative to set the stage with a listing prospect in order to manage and meet their expectations. Because of the sheer volume of information available online, today’s real estate consumer is quite savvy. As a result, consumers have their own definition of what they think a real Continue Reading

Apr 15 2011
Week in Review: What We Liked From the Week That Was

Week in Review: What We Liked From the Week That Was

Fifty years ago this week the “Space Age” began when Russian Cosmonaut Yuri Gagarin orbited the Earth exactly once.  Since then, a rover has been placed on Martian soil, a constantly orbiting International Space Station and a space telescope capable of seeing far away galaxies. What do you think the Continue Reading

Mar 31 2011
Production Boards

Production Boards

Earlier this year, I was visiting one of our real estate offices and happened to notice a blank white board that was once a production board hanging predominantly on the wall. When I started selling real estate, the production board was a huge motivator for me. I wanted to see my name up there Continue Reading

Feb 18 2011
Week in Review: What We Liked From the Week That Was

Week in Review: What We Liked From the Week That Was

“Black Friday,” typically associated with the busiest holiday shopping day of the year, is switching seasons.  Home Depot will run "Spring Black Friday" promotions geared at homeowners looking to start their gardens and other products to spruce up their outdoor areas (think: sales on lawnmowers, Continue Reading

Feb 02 2011
Ideas for Monitoring and Improving Listing Absorption Rate

Ideas for Monitoring and Improving Listing Absorption Rate

How can brokers improve listing absorption rate, and what types of tools and measurement devices are required to accomplish this? Listing Standards One of the mistakes that real estate leaders make is in failing to track, and then holding agents accountable to ‘Listing Standards.’ Listing Continue Reading

Jan 31 2011
Google’s Real Estate News Highlights Just How Much Agents Should Care About Listing Syndication

Google’s Real Estate News Highlights Just How Much Agents Should Care About Listing Syndication

The Twittersphere was chirping loudly last week with the news that Google was dropping real estate listings from its classified listing search on Google Maps. This news means that consumers using Google Maps will no longer be able to search for listings. Except for a few folks inside Google, we Continue Reading

Nov 23 2010
Project High Expectations or Forever Hold Your Peace

Project High Expectations or Forever Hold Your Peace

The fact is that most leaders tell their new hires (new to the business) that it will take six months or more for them to become productive. Why then, do we seem surprised when their words become a reality? During the interview process, one particular manager always tells new hires that new agents Continue Reading

Nov 03 2010
5 Ways to Start Building Your Internet Presence Today

5 Ways to Start Building Your Internet Presence Today

The fall season tends to beckon a new interest in real estate when kids start school, holidays roll in and would-be home buyers take interest in real estate now, with action in the spring of next year. If you haven't started building your real estate web presence yet, or you've put it on the back Continue Reading

Oct 15 2010
Accountability Is Not A Four-Letter Word

Accountability Is Not A Four-Letter Word

One of the most challenging things for real estate leaders is creating accountabilities that support their business initiatives. Accountability types are as many and varied as there are situations and can relate to both productivity and cultural issues in the organization. Some examples Continue Reading