Tag Archives: listings

Two Things: Agents and Listings

Two Things: Agents and Listings

Posted on 04. Mar, 2010 by Wendy Forsythe.

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I believe there is great power in simplicity. I think we generally over complicate business. Heck, I think we generally over complicate life. But that’s a completely different blog post.
Let’s get back to keeping it simple in the real estate business. I have several people in my life who remind me almost daily that what we do [...]

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Ten Years of Change Can Mean Not Much Change at All

Ten Years of Change Can Mean Not Much Change at All

Posted on 31. Dec, 2009 by Sherry Chris.

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In anticipation of another decade coming to an end, I began to ask people within the industry where they were 10 years ago, and what has changed for them and the industry. I remember   being corporate sponsor for my company’s Y2K initiative in 1999. The world was worried that all computers would crash when [...]

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There’s a BHGRE App for that! (and it ‘s not just another real estate app)

There’s a BHGRE App for that! (and it ‘s not just another real estate app)

Posted on 04. Nov, 2009 by Camilla Sullivan.

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Happy day.  The first edition of our Better Homes and Gardens Real Estate iPhone app is live today (actually ,11.59pm last night.)  But it’s not a ‘real estate’ app in the traditional sense, ie: pushing listings to your iPhone.  It’s a buyer centric app designed to solve a few pronounced challenges faced during the physical [...]

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The Rise and Fall of Sales Meetings

The Rise and Fall of Sales Meetings

Posted on 07. Oct, 2009 by Wendy Forsythe.

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Generally speaking, weekly sales meetings were the norm in the archetypal 1990’s real estate office. These meetings typically consisted of some sort of information sharing and often ended with a tour of newly listed properties. Soon these meetings stretched out to biweekly. In some cases they just became new listing tours. Then biweekly became monthly. [...]

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There is More to Website Content Than Property Listings

There is More to Website Content Than Property Listings

Posted on 08. Sep, 2009 by Jason Steele.

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Run a Google search for “Where should I live in…” and fill in any major city in the U.S. and I bet you will be hard pressed to find any national or local real estate brand on the first page of results.  All of the valuable local information that goes into advising a prospective buyer [...]

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Building Your Brand in the Next Generation: Emulate the Pros

Building Your Brand in the Next Generation: Emulate the Pros

Posted on 10. Aug, 2009 by Camilla Sullivan.

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A great thing about today’s transparent online world, is that it’s so easy to see what other people are doing, and who is successfully implementing brand strategies.  You don’t have to be an expert on everything… because there are plenty of others who are!  Your primary business is the business of real estate – why [...]

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A New Home Page, Video and Luxury Program for BHGRealEstate.com

A New Home Page, Video and Luxury Program for BHGRealEstate.com

Posted on 07. Jul, 2009 by Jason Steele.

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Today we have rolled out our most significant changes to the BHGRealEstate.com consumer web site since we launched almost a year ago.
The prep work actually began on July 24th 2008, the day after we launched publicly at Real Estate Connect in San Francisco.  Anyone who has ever built a web site with a fixed deadline and [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Posted on 26. Jun, 2009 by Jason Steele.

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As local emissaries, real estate agents and brokers could be broadcasting valuable info about their market through their Twitter account instead of the typical stream of consciousness ramblings about what they are doing right now. If there was any question about the viability of broadcasting relevant information of this sort,  Nixle might be it. Nixle [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Posted on 29. May, 2009 by Jason Steele.

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Marketing used to be simple. A flyer. A postcard distributed to your farm. A newspaper ad in what once was a robust real estate section filled with listings. Today, simplicity has not be replaced, just relocated to the Internet where social networking websites are providing small business great new opportunities to market their services and wares. Rhonda Abrams digs into the top 5 and how small business can make best use them in her post titled Strategies: Which social networking site is best for your small business?

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Newspaper vs. Internet

Newspaper vs. Internet

Posted on 21. May, 2009 by Wendy Forsythe.

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In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper.

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Top 5 Pet Peeves on MLS Listing Alert Emails

Top 5 Pet Peeves on MLS Listing Alert Emails

Posted on 15. May, 2009 by Jason Steele.

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I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.

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