Mar 18 2014
BHGRE National Open House Weekend Countdown

BHGRE National Open House Weekend Countdown: Part 1, Getting the Word Out

We are counting down to our Better Homes and Gardens Real Estate national Open House Weekend, March 29 and 30, with a special open house series, starting with Part 1: Getting the Word Out. Open house showings can be a difficult process to master. Organization and planning are essential keys to a Continue Reading

Feb 08 2014
real estate news

Real Estate Resource Roundup: Top Stories of the Week

Happy Saturday morning! Time for our Real Estate Resource Roundup, packed full with more than a few industry articles from this week. Grab your coffee. Go on. We'll wait. The roles real estate agent take in closings Noreen Parrell, an agent with Better Homes & Gardens Real Estate Rand Continue Reading

Dec 02 2013
5 Fundamentals Word Cloud

5 Fundamentals of Mastering the Listing

I was thrilled to have the opportunity to represent Better Homes and Gardens Real Estate during the NAR Annual conference this year. My topic was “Mastering the Listing Presentation,” and my audience was the Women’s Council of REALTORS ®. Let’s face it, when it comes to real estate, it’s all Continue Reading

Nov 15 2013
Office meeting

6 Best Practices of Successful Next Generation Brokerages

At this year’s NAR Conference, I had the opportunity to moderate a panel of dynamic residential real estate leaders who have built what we like to call next generation brokerages. Each of these panelists represent a firm that Better Homes and Gardens Real Estate has recognized as a Beta Brokerage – Continue Reading

Nov 07 2013
BHGRE Clean Slate_Strategies to Growing and Sustaining Your Business

Three Strategies to Growing and Sustaining Your Business

Even when affiliated with a nationwide brand, real estate professionals are entrepreneurs. They prospect clients, cultivate relationships and secure commissions. Periodically, it is prudent to step back and consider strategies for growth. While market fluctuations and trends come and go, certain Continue Reading

Aug 24 2013
Negotiating Skills I Learned from a 5 Year Old

Negotiating Skills I Learned from a 5 Year Old

Relentless.  Committed.  Persistent. These are the words I use to describe my 5-year-old son, Campbell.  Now don’t get me wrong, he is cute and cuddly on the outside, but on the inside he is a lean, mean, selling machine. When he sets his mind to something, he does not let up.  He goes into Continue Reading

Mar 01 2013
bhgre fusion 2013

Highlights from FUSION 2013: A Conversation with Alex Perriello and Sherry Chris

Alex Perriello, President and CEO of The Realogy Franchise Group joined us at our recent Better Homes and Gardens® Real Estate brand conference in Las Vegas and shared insights into the housing market and advice on how real estate professionals can succeed in 2013. Below are highlights from the Continue Reading

Sep 04 2012
Real Estate Lead Generation Turning Online Visitors into Homebuyers

Real Estate Lead Generation: Turning Online Visitors into Homebuyers

The Internet has transformed the way real estate professionals conduct business. It is now possible to use your website as a powerful lead generation system that can produce highly targeted prospects if worked correctly. According to a recent survey by the National Association of Realtors, the Continue Reading

Aug 13 2012
The How, When and What of Social Media Marketing

The How, When and What of Social Media Marketing

Marketing your business online continues to evolve as more and more buyers turn to the web and social media sites for information prior to making a purchase or listing decision. With 88% of prospective clients using the internet as a resource, building your own presence is a critical component of Continue Reading

May 10 2011
The REport

The REport

In a 24-7 news cycle, it is near impossible to keep up with the latest headlines. More frequently, people are looking to Facebook as an influential source.  According to Pew Research, Facebook accounted for three percent of traffic to 21 major general interest news sites like the New York Times and Continue Reading

May 09 2011
Who Cares About the Competition?

Who Cares About the Competition?

As our industry becomes more and more competitive, it is often tempting to focus on what everyone else is doing bigger, better, and faster.  You can spend a lot of energy chasing your competition, when in fact your strategy should always be to find ways to pave new paths. As an example, the airline Continue Reading