Are Location-Based Services in Real Estate All Hype or The Next Big Thing? (Part 2)

Posted on 02. Sep, 2010 by Josh Ferris.

Last week we posted Part I of our interview with Ryan Neu, Real Estate Executive at SCVNGR and Garrett Nelson, Director of Media at Better Homes and Gardens Real Estate Executive in Washington. Read the rest of our interview with them below including how they use these services in their businesses and how they expect [...]

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Are Location-Based Services in Real Estate All Hype or The Next Big Thing? (Part 1)

Posted on 23. Aug, 2010 by Josh Ferris.

Location-based services are what’s hot in social networking right now and for good reason. By using a simple app on your smartphone you can share where you are and what you’re up to with others in your network (updates can be automatically sent to your Facebook and Twitter accounts) which fosters more frequent communication and [...]

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Ten Considerations in Creating a Succession Plan

Posted on 12. Aug, 2010 by Robert Albanese.

A succession plan is as important as life insurance. Please consider your options as early as possible in your tenure. If Buffet were to retire today, would his company find the talent to lead them? Are you certain that your company would continue on as you had hoped? Thinking ahead is a cardinal rule of [...]

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The REport

Posted on 11. Aug, 2010 by Sherry Chris.

USA Today released its preseason college football Top 25 coaches’ poll this week, so naturally, talk on the practice field was about … Twitter. Turns out some high profile coaches want the only tweets in their camps to be those of practice drill whistles. At number five ranked Boise State, head coach Chris Petersen has [...]

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The REport

Posted on 20. Jul, 2010 by Sherry Chris.

Keep your friends close!  A new survey found that 88 percent of Facebook friends have physically met each other as opposed to only 48.2 percent of people who have met their Twitter followers.  This news is probably not surprising to Twitter Founder Biz Stone who recently said Twitter is a news service not a social network.  [...]

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What’s in Your Toolbox?

Posted on 15. Jun, 2010 by Paulette Costa.

Several years ago I was asked to participate in a Habitat for Humanity project. It was a day when only women were to work on a home that was being built for a single mother in Hartford, CT, and I was proud to participate.

I participated with several agents from my office and upon arrival we were met by the local builder who provided each of us with a carpenter’s apron, a hammer, nails, a tape measure and our assignments. Mine was to hammer floor boards. The builder barked out instructions, demonstrated with a few swings of his hammer and left me to my work which I took on with feverish excitement.

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The REport

Posted on 15. Jun, 2010 by Sherry Chris.

If tweets actually chirped the global din would be as pervasive as vuvuzela horns at the World Cup. Twitter just announced there are 65 million tweets sent daily!  In such a crowded field, I truly believe faithful practitioners of elegance and etiquette will be rewarded. Speaking of rewarding, most marketers will tell you that word [...]

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How Do You Know What Your Customers Really Think (Part 1)?

Posted on 02. Jun, 2010 by Jeff Lefkowitz.

While enjoying my 3 hour wait in Cancun International Airport recently, I daydreamed about the vacation from which I was returning.  The beaches, the ruins, the unseasonal monsoons (who would have guessed that all the bars would become “swim up” with just a few feet of rain?), and my check-out process.  I thought of the [...]

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The REport

Posted on 01. Jun, 2010 by Sherry Chris.

For those of you working on social media strategies, a new report shows it is not enough to use one strategy across multiple social media channels. Each audience is different and interested in different topics, with rarely two sites having the same “most popular” subject discussed, sent or clicked on. It is important to do [...]

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The REport

Posted on 18. May, 2010 by Sherry Chris.

Although new numbers out his week show that Twitter lags behind sites like Facebook in use, Tweeters are much more engaged with brands. I cannot say it enough: the site is a great opportunity for real estate brokers and agents to communicate directly with consumers! In an effort to reach this active audience, mega-brands are [...]

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There’s Something About Bags

Posted on 10. May, 2010 by Sherry Chris.

Back in the fall of 2007, when the rebirth of the BHGRE brand was still a twinkle in our collective eye, I went to a new grocery store in Canada that was the first to sell reusable grocery bags made out of recycled material that happened to be green. An idea was born, and I [...]

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