Jul 24 2009
Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Is obsession with social networking good for marketers? BizReport looks at the new survey from Anderson Analytics whose result report that consumers can't get enough of their favorite social networks. Is that good for marketers? For the "this is cool" segment of Friday Blog Scan, those of you who Continue Reading

Jul 21 2009
Average Broker Commission Rate: An Indicator of Consumer Perception?

Average Broker Commission Rate: An Indicator of Consumer Perception?

Sales agent's competency in demonstrating the company's value proposition greatly impacts a company's ability to deliver value to consumers.  This in turn impacts how consumers perceive the value of your marketing services. Listing Presentations should include highlights of all products and tools Continue Reading

Jul 17 2009
Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

It's been sort of quiet these past months on the technology front. Not a whole lot of innovation going on inside real estate. But outside the space, the API space is on fire. Tesco, a grocery-and more change from the UK is about to unveil an API for its online store that allows developers to search Continue Reading

Jul 03 2009
Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

A simple blog post featuring by Matthew Rutledge. Pictures indeed do say 100o words in this piece titled AM/PM. Okay, so this is not about real estate but for agents that feel blogging is too hard, or requires too much time, there are other ways to use social media and make an impact. The useful Continue Reading

Jun 25 2009
The Future of Real Estate Email Marketing

The Future of Real Estate Email Marketing

As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response.  So it would be Continue Reading

Jun 18 2009
Cultural Dictionary

Cultural Dictionary

Occasionally we need to laugh at how funny the English language can be. I saw this and couldn't help but be amused. For the second year in a row, Cramer-Krasselt - a full service agency based in Chicago whose clients include Corona beer, AirTran Airways, Levitra and Porsche... have published their Continue Reading

Jun 09 2009
Putting Ideas Into Action After FLOW

Putting Ideas Into Action After FLOW

I take a deep breath, swing open the car door, pop the umbrella, grab my stuff and make a run for the office through the pouring rain. Just another day in Jersey! As I'm jumping over the puddles I hear my iPhone ringing and think here we go. Once inside and dried off I retrieve my first voice mail Continue Reading

Jun 05 2009
Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Anthony Tjan, CEO, Founder and Managing partner at VC firm Cue Ball believes that businesses rely to heavily on demographics to understand their customers when instead they ought to be focusing more on their psychographics. But now, with new technologies such as OpenID single sign-on service, Continue Reading

May 29 2009
Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Marketing used to be simple. A flyer. A postcard distributed to your farm. A newspaper ad in what once was a robust real estate section filled with listings. Today, simplicity has not be replaced, just relocated to the Internet where social networking websites are providing small business great new Continue Reading

May 21 2009
Newspaper vs. Internet

Newspaper vs. Internet

In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it's not the Continue Reading

May 15 2009
Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

To fail or not to fail. Just as real estate is finally contending with the reality that newspapers really don't deliver value and that their demise might open up mew opportunities, Washington steps in and talks bailout. Is this a good idea? The Business Insider Silicon Alley had some thoughts on Continue Reading