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Fastest Growing Companies Leading Charge on Social Media Participation

September 2, 2008 in Brand Building, Communications, Innovation, Marketing, Real estate, Social Networking, Technology by Kevin Doell | No comments

Posted by Kevin Doell

 

This morning I was listening to the August 18th “For Immediate Release” podcast and heard about an interesting UMASS Dartmouth study on the uptake of social media. I thought it was pretty timely considering Sherry’s recent post on “Building a Brand Using the Power of Social Media.”

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The Genex Connection

February 26, 2008 in Brand Building, Communications, Developing Share of Voice, Marketing, Real estate, Technology by Kevin Doell | No comments

Posted by Kevin Doell

No, I’m not writing about the demographic born between the years 1964 and 1980. I’m sharing the news that we’ve chosen LA Web Dev firm “Genex” to build our site. You can read the press release on their site, www.genex.com. I have to admit, it’s pretty cool to be working with the L.A. set, especially after taking in some of the glam at the Oscars. I’m up for making some Hollywood connections. Why not?

Who is Genex? They’ve been named among the Top 50 Interactive Agencies by MEDIA Magazine, Ad Age, and Ad Week, and we found them as a result of our relationship with BHG.com’s parent, Meredith. Genex has done Web development on sites including:

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