Tag Archives: Public Relations

Develop a Compelling Value Proposition

Develop a Compelling Value Proposition

Posted on 16. Mar, 2010 by Robert Albanese.

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Does your company have a developed Value Proposition that provides a strong platform for talent attraction, retention and lead-generation, and fosters a positive company culture? A Value Proposition is the primary reason why a prospect should “buy” from your company, rather than a competitive firm. For a real estate organization, the Value Proposition should include, [...]

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Success Stories

Success Stories

Posted on 17. Nov, 2009 by Sherry Chris.

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What are some unique ways Real Estate Professionals are using social media? They’re creating neighborhood groups, using Facebook in conjunction with traditional PR and call centers, and creating ‘nostalgia’ pages about the towns they grew up in- just to name a few! Watch here to learn how your business can benefit from social media.

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Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Posted on 02. Oct, 2009 by Sherry Chris.

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Last week, speaker, and trends tracker Stefan Swanepoel published a list that featured the top 100 Twitter people that influence and or interest him the most.Then, Founder of Rain City Guide Dustin Luther also published his list of top 50 Most Influential people to compensate those he felt should have been on Stefan’s personal list, [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Friday Blog Scan: Things We Liked from the Week That Was

Posted on 28. Aug, 2009 by Jason Steele.

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There’s lots of theories around on how to increase traffic ranking and manage all the various aspects of your website. Link building would be included as one of them. Some believe the art of link building is dead. The folks at Search Engine Land believes that’s a lie Like us, if you are using WordPress [...]

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Cultural Dictionary

Cultural Dictionary

Posted on 18. Jun, 2009 by Camilla Sullivan.

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Occasionally we need to laugh at how funny the English language can be. I saw this and couldn’t help but be amused. For the second year in a row, Cramer-Krasselt – a full service agency based in Chicago whose clients include Corona beer, AirTran Airways, Levitra and Porsche… have published their “Cultural Dictionary” . What’s [...]

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Putting Ideas Into Action After FLOW

Putting Ideas Into Action After FLOW

Posted on 09. Jun, 2009 by Wendy Forsythe.

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I take a deep breath, swing open the car door, pop the umbrella, grab my stuff and make a run for the office through the pouring rain. Just another day in Jersey! As I’m jumping over the puddles I hear my iPhone ringing and think here we go.

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Vintage Marketing – I’m a Collector!

Posted on 19. Mar, 2009 by Camilla Sullivan.

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Just as vintage clothes stay popular and vintage cars appreciate in value, there are some marketing principles that may seem ‘vintage’ in this twitteriffic world but they will certainly be fashionable a decade from now. While social media is changing the rules of marketing and public relations, in essence, it is just another form of [...]

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Splurge Vs Steal: A framework for your 2009 marketing budget

Posted on 06. Feb, 2009 by Camilla Sullivan.

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Ever read those pages in the fashion magazines where they point out what designer items to splurge on, and what to buy cheaply as a knockoff? Well, given the current economic climate and pressure on marketing budgets, everyone is taking a second look at what really gives you the best return on investment. As a [...]

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Systems in the Real Estate Environment

Posted on 17. Oct, 2008 by Robert Albanese.

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It’s always amazing to me to read quotes, like the one below, from ancient geniuses like Aristotle and to realize how many ideas remain true throughout all of time. Over 2,000 years ago, Aristotle already understood that systems inherently help groups of people to reach their goals more quickly, more easily and with less stress. [...]

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