Sep 06 2013
change agent bhgre

Change Agent: An Interview with Herman Chan, Better Homes and Gardens Real Estate Mason-McDuffie

If you are ready to create a stand-out online presence, then an introduction to Herman Chan is a must. As a San Francisco Bay Area top producing real estate agent, Herman is a master of harnessing the power of the Internet. As part of our Change Agent series, I sat down with Herman to discuss his Continue Reading

Aug 24 2013
Negotiating Skills I Learned from a 5 Year Old

Negotiating Skills I Learned from a 5 Year Old

Relentless.  Committed.  Persistent. These are the words I use to describe my 5-year-old son, Campbell.  Now don’t get me wrong, he is cute and cuddly on the outside, but on the inside he is a lean, mean, selling machine. When he sets his mind to something, he does not let up.  He goes into Continue Reading

Jul 24 2013
spruce up marketing image

4 Tips to Spruce Up Your Marketing Image

Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream. All things I think of when summertime rolls around. While much of summer might be spent outdoors, taking the time to spruce up your marketing image both offline and online can be a simple way to infuse new life into Continue Reading

Jun 25 2013
Leverage Points to Increase Real Estate Sales

5 Key Leverage Points to Increase Real Estate Sales

As a real estate professional, finding key leverage points within your business is important to effecting positive change. As the industry continues to evolve, so must our skills and sales strategy. Identifying and capitalizing on those areas where a small tweak or addition to strategy can make a Continue Reading

Jun 11 2013
Dynamics of a Stand Out A Seller Counseling Session

Dynamics of a Stand-Out Seller Counseling Session

Today it is imperative to set the stage with a listing prospect in order to manage and meet their expectations. Because of the sheer volume of information available online, today’s real estate consumer is quite savvy. As a result, consumers have their own definition of what they think a real Continue Reading

Mar 28 2013
Top 4 Real Estate Success Principles that Every Agent Must Follow

Top 4 Real Estate Success Principles that Every Agent Must Follow

Disclosure: I believe you must be passionate in order to be successful. I want to help you find your passion and realize the opportunity and potential that is inside of you! Most real estate professionals get their initial education from a real estate school. They take a test; receive their Continue Reading

Jan 11 2013
What Today’s Homebuyer Wants (and how you can give it to them)

What Today’s Homebuyer Wants (and how you can give it to them)

Buying a home is a multifaceted and often confusing transaction no matter how well-informed the buyer may seem. Today’s homebuyer is savvier than ever, having more information than ever before available right at their fingertips. The buyer of today has educated themselves with data and trend Continue Reading

Nov 27 2012
Next Generation Buyers Savvy, Sophisticated and Ready to Buy

Next Generation Buyers: Savvy, Sophisticated and Ready to Buy!

If you want to know who will push the economy forward in coming years, look no further than Generations X and Y. The Generation X and Y age group, ranging from 18-48 is 103 million strong making them a group of consumers and eventual homebuyers that will make a major impact on the market. I had Continue Reading

Nov 02 2012
Creating a WOW Customer Experience Every Time

Creating a WOW Customer Experience Every Time

In an industry where the average consumer does not buy a home on a daily, weekly or even monthly basis, creating a memorable experience is a must. Producing an exceptional or WOW experience will leave a lasting impression that your client will remember whether they purchase in three years or in Continue Reading

Aug 27 2012
Creating a Successful Real Estate Direct Marketing Campaign

Creating a Successful Real Estate Direct Marketing Campaign

Marketing has changed dramatically in the past decade. "Outbound" real estate marketing campaigns such as print ads, cold calling and direct mail have fallen out of favor as technology continues to grow and proliferate. With the evolution and advancement of the Internet, marketing styles have Continue Reading

Jul 06 2012
6 Online Best Practices all REALTORS® Should Follow

6 Online Best Practices all REALTORS® Should Follow

We are living in a hyper-connected world. From blogs to Twitter, today's consumers know that they have the power to choose how and when they consume content. Just as the effectiveness of telemarketing, trade shows and traditional marketing dwindled over time, so has online marketing. In order to Continue Reading