As a world-class brand, we at Better Homes and Gardens® Real Estate strive to be an industry leader by providing our network of over 7500 real estate professionals with the innovative tools necessary to not just succeed, but thrive by gaining the competitive edge within their prospective Continue Reading
Sep
04
2012
Real Estate Lead Generation: Turning Online Visitors into Homebuyers
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The Internet has transformed the way real estate professionals conduct business. It is now possible to use your website as a powerful lead generation system that can produce highly targeted prospects if worked correctly. According to a recent survey by the National Association of Realtors, the Continue Reading
Aug
20
2012
Your Getting Started Guide to Google+
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Getting started with Google+, Google’s social networking service may have you scratching your head. Even if you have set up your account, knowing how to use it both personally and professionally can be confounding. While Google+ has seen slow growth, it is becoming increasingly important for Continue Reading
Aug
13
2012
The How, When and What of Social Media Marketing
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Marketing your business online continues to evolve as more and more buyers turn to the web and social media sites for information prior to making a purchase or listing decision. With 88% of prospective clients using the internet as a resource, building your own presence is a critical component of Continue Reading
Aug
01
2012
8 Reasons Why You Should Consider Using a Professional Photographer
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I know it may sound cliché, but how many times have you heard “a picture’s worth a thousand words”? Probably too many to count! So how can it be possible that so many real estate professionals continue to market their listings without photos? What many REALTORS® do not seem to Continue Reading
Jul
27
2012
How to Manage a Multiple Offer Market
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While we continue to wait on a complete market recovery, positive signs are beginning to materialize. One of them is the emergence of multiple offers. In the last month, we have seen a surge of multiple offers in the New York area. It is an exciting time, but also a stressful one for agents that Continue Reading
May
15
2012
5 Ways to Create Sustainability in Your Business
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I recently had the opportunity to attend an event focused on the topic of sustainability. It was interesting to see how companies from different industries, as well as companies of different sizes—from large, global leaders to enterprising up-starts—integrate sustainability into their Continue Reading
May
11
2012
Build a Powerful Social Media Strategy
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As a real estate agent, using social media to market and grow your business can seem daunting. However, in today’s online driven world, developing a working strategy to build your social media presence is imperative. To the real estate professional willing to commit long-term, social media Continue Reading
Mar
07
2012
5 More Habits of Highly Productive Real Estate Agents
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Guest post by Leighton Dees, Chairman and CEO of Better Homes and Gardens Real Estate Generations in Mobile, AL. In my last post "5 Habits of Highly Productive Real Estate Agents", we explored techniques designed to improve your efficiency and boost your productivity. With the many Continue Reading
Feb
22
2012
5 Habits of Highly Productive Real Estate Agents
by 1
With so many distractions, it’s a wonder real estate agents are productive at all. Working to become a highly productive real estate agent is an ongoing process. Creating habits that produce consistent results allow you to achieve your maximum potential. Time management has always been a Continue Reading
Jan
16
2012
Top 5 Qualities Successful Real Estate Agents Share
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A real estate professional does not become a success overnight. Successful brokers and agents thrive because of their unbridled enthusiasm, unfailing determination and their insatiable desire to be at the forefront of the industry. They are hard working, diligent and focused. The reason for Continue Reading
