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Inman Connect Wrap Up

Sherry Chris — Fri, 16 Jul 2010 19:30:52 +0000

A picture’s worth a thousand words. Watch and see some of many ways Better Homes and Gardens Real Estate’s participated at the Real Estate Connect 3-day conference in just 3-minutes.

Beta Brokerage

Sherry Chris — Thu, 15 Jul 2010 21:05:22 +0000

A new generation of real estate brokerages has been surfacing all across America. Breaking away from tradition, attracting new customers through new technologies, social media, and training. Find out what your colleagues and competitors are doing to lead the industry’s future.

CLICK HERE to Download My Presentation from Inman Real Estate Connect San Francisco 2010

VIEW – Beta Brokerage: An Index of Brokerage Innovation

Craig Newmark , Founder of Craigslist.org, @CraigNewmark

Sherry Chris — Thu, 15 Jul 2010 14:16:53 +0000

Exclusive interview with visionary, game changer and ground breaking entrepreneur Craig Newmark (the Craig in Craigslist.org) – Sherry uncovers his thoughts on customer service, public service and how he spends his day.

Robert Scoble, Tech Enthusiast, RackSpace, @Scobleizer

Sherry Chris — Wed, 14 Jul 2010 14:57:31 +0000

Exclusive interview with Robert Scoble – his thoughts on the early adopters at Real Estate Connect, the power of blogging and its link to the sales funnel.

Matthew Cavnar, Sr Director of Content, Vook, @CookVooks

Sherry Chris — Wed, 14 Jul 2010 14:53:07 +0000

Video meets books – the concept and the company and a sneak peak at the new Better Homes and Gardens Real Estate Vook – Rule Breakers.

Kara Swisher, Technology Columnist, The Wall Street Journal/All Things Digital. @karaswisher

Sherry Chris — Wed, 14 Jul 2010 14:50:46 +0000

Kara’s impressions on the profound impact of digital technology on the real estate industry, and the age of consumer empowerment and information availability:digitizing the the analogue experience of attending and open house.

Cathy Brooks, StoryNavigation.com, @CathyBrooks

Sherry Chris — Wed, 14 Jul 2010 14:42:02 +0000

Hear Cathy’s thoughts on technology today, where it’s going and her thoughts on the social media thought leaders headlining at Inman Real Estate Connect.

Alexis Ohanian, Co-Founder Reddit.com, @kn0thing

Sherry Chris — Wed, 14 Jul 2010 14:30:33 +0000

Exclusive interview with Aleixis Ohanian, Co-Founder of super hot social media site, Reddit.com Alexis discusses brand conversations in the age of transparency, and how real estate might leverage from Reddit’s unique approach to opinion sharing.

BHGRE at Real Estate Connect San Francisco

Sherry Chris — Fri, 09 Jul 2010 18:59:32 +0000

Better Homes and Gardens Real Estate is happy to once again participate as the diamond sponsor of this year’s Real Estate Connect San Francisco Conference July 13-15^th, where you’ll discover the latest technology trends and get advice from the leaders in the industry on the future of real estate. Here’s a list of all the many ways you can Connect with Better Homes and Gardens Real Estate at the Conference.

On Tuesday, July 13^th from 8:30 to 12:30 p.m., join Wendy Forsythe, VP of Network Services, along with several of the leading brokerage operators in the industry as they discuss several hot topics during the Broker Summit.
Be sure to grab a cup of coffee Wednesday, July 14th at 10:00a.m. from the Better Homes and Gardens Real Estate coffee cart
Spend some time with me at Meet the Leaders in the Exhibit Hall, Wednesday, 12:30-1:30p.m.
I will be speaking at the General Session on July 15 10-10:15a.m., as I continue the conversation around The Next Generation Brokerage and reveal what we like to call “Beta Brokerage”
Stay for the Inman Innovator Awards ceremony on Thursday July 15 11:05-11:20 a.m., where Better Homes and Gardens Real Estate is up for a technology award, as well as Inman Innovator of the Year
Stop by our Booth, (#106/107) to learn about our partnership with Pantone, and how we are bringing Real Estate from black and white to Technicolor
- Grab a Bettertini during cocktail hour, Better Homes and Gardens Real Estate’s “signature drink”
Get interviewed by the Better Homes and Gardens Real Estate NEWS team at the booth or around the conference
Premium members can stop by the Premium Lounge, sponsored by Better Homes and Gardens Real Estate, for Relax with a chair massage, enjoy breakfast and coffee, play with the new iPad, check your email, and even meet Ryan Scott, of “Top Chef” Fame
- While you’re there, get the new Better Homes and Gardens Real Estate Vook uploaded onto your iPad or iPhone, and get a first-hand look behind the scenes of building this national real estate company from its initial launch in the late 1970’s, to its rebirth in 2008 as a subsidiary of Realogy Corporation.

We hope to see you there!

The Week Before Inman

Wendy Forsythe — Wed, 07 Jul 2010 14:02:03 +0000

This is the third ‘week before’ Inman Connect that the Better Homes and Gardens Real Estate team has prepared for.The 2008 week before Inman was also the week before the official launch of the brand, and the week before welcoming our first franchisee to the network. That was a week I will never forget. I don’t remember sleeping much. What I do remember is it all happened. We launched a website, we launched an intranet site, we launched dozens of tools and services, and we launched a brand via webcast in San Francisco at the Inman Connect conference.

Fast forward to the week before Inman in 2009. The team was busy putting the finishing touches on a project we coined “Next Generation Real Estate Brokerage,” which Sherry Chris unveiled as the next generation project on the main stage of the conference.. Over the last year, there have been dozens and dozens of blogs, hundreds of Tweets and a countless number of conversations in the industry about what the future of the real estate brokerage model should and shouldn’t be. This is exactly what we had hoped for.

There are several highlights from 2009. One of which was attending with several of our franchisees. In twelve months we had grown from zero to over 2000 agents. We were on our way to fulfilling the vision of the Better Homes and Gardens Real Estate brand.

And here we are the week before Inman 2010. We have lots of great stuff planned this year. We continue to stay committed to sharing and learning with our colleagues in the industry.

We start the week off at the first ever Agent Reboot on Monday. Sherry will be discussing life style branding strategies for agents.

I’m honored to be facilitating the Brokers Summit on Tuesday morning. We have gathered some of the brightest and most innovative operators in the business together for a morning that promises to be full of ideas and insights.

Sherry will hit the main stage on Wednesday as part of a Leaders panel and again on Thursday to unveil the next chapter in Next Generation Brokerage. We’ve been working hard on bringing some new and interesting perspectives on the future of the industry.

In between all that, we’ll be hanging out at our booth in the trade show, in the Premium Lounge and if you can’t find us at either of those locations search for the nearest Starbucks! We’ll need the caffeine.

We hope to see you there. But if you can’t be there in person, please follow along with us here, on Twitter.com/BHGRealEstate and on Facebook.com/BHGRealEstate.