It surprises me really that few brokerages have a Facebook strategy. All the numbers support it. Massive adoption from Gen Y and the staggering growth among women 55-65. This week, RWW reports that 40% of People “Friend” Brands on Facebook. So what is it about Facebook that the rank and file brokerage doesn’t grasp?

Social Media Optimization. A insight into how the Boston Celtics are using social media.

From SEO consult: A step by step page analysis of SEO. It’s not as heady as it sounds. Quick read.

Lately, a lot of brokerages have been going through website redesigns and producing some exiting results. @properties in Chicago is one such example. Interesting to note beyond their redesign was their launch and how overnight, they had everyone in real estate talking about it. The reason, they did it right. From who they chose to work with to the people on their team they put in charge to their seemingly flawless execution. It’s not for me to give away their secrets but take your time and read this in depth post from Smashing Magazine titled, Redesign: When to relaunch the site and best practices

Fast Company brought us 8 great solar gadgets to consider. Sort or reads more like an advertisement but nevertheless, this agrees with my interest in being as green as possible. And with the holiday’s coming up, there are few great ideas here that end up under my tree.

Fellow brokers – I can’t stress the importance of using a tool like Twitter to monitor local conversation. This is customer service on steroids. You wouldn’t be the first as this is a practice taking place in many outside verticals. Consider this article from Conversation Agent titled -Twitter, Customer Service and Good Brand Management.

From Marketo blog - 25 Must Read B2B Marketing Blog posts. Everything from tips on Twitter to boost your marketing efforts to answer the question of whether choosing search engines over users is a fatal flaw in SEO?

From Harvard Business Blog, David Armano offered Six Social Media Trends for 2010. Worth reading now and getting a jump on these things to stay ahead of the pack. The main takeaway here is the move past frivolous and the cozy up to serious.

There certainly is a lot of hoopla over augmented reality. However, Curious Raven has different, perhaps more realistic, perhaps cynical take. You decide.

Alexandra Samuel explains on Harvard Business Blog how you can create an original online presence that engages customers with an entirely new online experience through 3 instantly effective social media ideas.

For the “this is cool” segment of Friday Blog Scan, Google Wave, the new tool for communication and collaboration coming out later this year is explained quite extensively here.

For those of you work inside the marketing departments of your companies or setting up fan pages on Facebook, InsideFacebook published 10 Powerful Ways to Target Facebook ads Every Performance advetisor should know. As more advertisers shift their attention and budget to Facebook Ads, it’s crucial to understand its targeting capabilities.

Brian Boero at 1000watt put together a great list and review of 15 real estate apps available on the iPhone. Some you may have heard of and some you may not. All are worth checking out.