Oct 17 2013
how to recruit tomorrows agent with todays technology

The Agent Funnel: Recruiting Tomorrow’s Agent With Today’s Technology

When I was a young boy I learned how to fish by baiting a hook and dropping the line in the water, and then patiently wait for the fish to come to me. When I got older, I realized if you want to catch more fish, you have to cast a wider net, just like a funnel. Isn't agent recruitment the Continue Reading

Oct 14 2013
tips to improve real estate blog

4 Ways To Instantly Improve Your Real Estate Blog

Are you a current blogger looking to improve your results or a newbie ready to start building a successful real estate blog? No matter what stage you are in, these tips will help boost blog awareness, visibility and its overall success. Whether you are blogging for recruiting purposes or to Continue Reading

Oct 11 2013
real estate news

Real Estate Resource Roundup: 10 Best Articles of the Week

Welcome back to the weekly roundup of All Things Real Estate!  Every week we share our favorite real estate content found across the web. Each of these articles is what we deem the cream of the crop and offers valuable insight into various aspects of the industry. From the latest real estate news Continue Reading

Sep 23 2013
social media tools

5 Must-Have Social Media Tools for Real Estate Pros

To succeed at capturing the attention of today’s homebuyer and seller, real estate professionals ought to maintain an active and engaged online presence. Social networks once seen as an option are becoming an increasingly important marketing tool. The days of a hit or miss social media strategy Continue Reading

Aug 27 2013
google plus for real estate

Google+ for Real Estate: How to Get Into the Game

Whether you love it or hate it, there is no denying the power of Google+. With over 359 million active users, gone are the days when you could avoid this so-called “ghost town” of a social media network. I interviewed Google+ evangelist Peg Fitzpatrick, to find strategic ways to help you Continue Reading

Jul 31 2013
Creating Customer WOW in Your Business

Creating Customer WOW in Your Business

Over the last two weeks I had the privilege of sharing concepts with the team at Better Homes and Gardens® Real Estate. During the two webinars we talked about creating customer WOW and how the “little things” can truly make a big difference. Below are a few of the highlights and key points we Continue Reading

Jul 24 2013
spruce up marketing image

4 Tips to Spruce Up Your Marketing Image

Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream. All things I think of when summertime rolls around. While much of summer might be spent outdoors, taking the time to spruce up your marketing image both offline and online can be a simple way to infuse new life into Continue Reading

Jun 14 2013
Why Social Media Isn’t Working for Your Business

Why Social Media Isn’t Working for Your Business (and how to fix it)

Social media has increased the expectation among consumers that your real estate business will have a credible online presence. Consumers actively using the Internet for their real estate search are making assumptions with the click of a mouse. Those conclusions are based on first impressions Continue Reading

Feb 15 2013
How to Build a Profitable Online Marketing Presence [Checklist]

How to Build a Profitable Online Marketing Presence [Checklist]

It was wonderful to see so many Better Homes and Gardens® Real Estate brokers and agents in Las Vegas last week for our International Convention, FUSION. It was exciting to witness the energy and creativity that is expelled when over 500 people are connected to fresh, innovative and established Continue Reading

Aug 13 2012
The How, When and What of Social Media Marketing

The How, When and What of Social Media Marketing

Marketing your business online continues to evolve as more and more buyers turn to the web and social media sites for information prior to making a purchase or listing decision. With 88% of prospective clients using the internet as a resource, building your own presence is a critical component of Continue Reading

Sep 20 2011

The REport

If you are looking for a reason to advertise on Facebook – other than statistics that show Americans spend over 53 billion minutes on the site per month – perhaps “free” money is a motivator.  Facebook is launching an initiative aimed at getting small businesses excited to advertise on the network Continue Reading