Sep 06 2011

The REport

Did you know that the fastest-growing group of social networking site users is those age 65 and older?  According to the Pew Research Center, use of social networking sites by this age group has grown more than 150% over the past two years.  Something to think about if you are targeting this Continue Reading

Jul 05 2011
amexcard

The REport

In an interesting social media initiative, American Express is allowing small business customers to purchase Facebook ads with Membership Rewards points.  Each $6,750 spent with American Express can be redeemed for $50 worth of Facebook advertising.  Would you redeem your points for some real estate Continue Reading

Jun 21 2011
How Much Longer Can Homebuyers Really Afford to Wait?

How Much Longer Can Homebuyers Really Afford to Wait?

The affordability quotient for buyers is extraordinary at this time. In fact, it is difficult to find a good reason why qualified buyers should wait any longer. Money is available for buyers with a good credit history, home prices have fallen over the past four years and in June 2011, mortgage rates Continue Reading

May 31 2011
The REport

The REport

Do you live in a city of bookworms? Amazon released its annual list of the most well-read cities in the United States.Housing two internationally-renowned universities-- Harvard and Massachusetts Institute of Technology-- it should come as no surprise that Cambridge, Massachusetts topped the list. Continue Reading

May 03 2011
The REport

The REport

The influence and prevalence of social networking site Twitter was made abundantly clear when news on the death of Osama Bin Laden broke Sunday evening.  Being touted as a “watershed moment” for the microblogging site, Keith Urbahn, former chief of staff for Bush Administration Defense Secretary Continue Reading

Apr 26 2011
The REport: Facebook Engagement Leaders, Mobile Phone Privacy & More

The REport: Facebook Engagement Leaders, Mobile Phone Privacy & More

Automobile companies have always seemed to engage well with consumers. Through innovative commercials, webisodes and other initiatives, their marketing departments have successfully communicated and excited consumers. It should come at no surprise, then, that according to a new study which looked at Continue Reading

Mar 22 2011
The REport

The REport

Happy Birthday, Twitter!  The social networking site is celebrating its fifth anniversary.  It’s hard to look back in a pre-microblogging world, especially when you take into account the impact it has had on many historic (Iranian elections), political (2008 Presidential race) and lifestyle events Continue Reading

Mar 15 2011
The REport

The REport

In times of crisis, the power of social media becomes ever more apparent. After the devastating earthquake and subsequent tsunami in Japan, residents flocked online for information and to search for loved ones. As the threat of a nuclear disaster still looms, the International Atomic Energy Agency Continue Reading

Feb 22 2011
The REport

The REport

It is a Facebook face-off of sorts, as Google Social Search gets more social.  Keyword searches will note your friends’ activity related to that search term from popular sites Flickr, Quora, Twitter and YouTube.  Conspicuously absent are posts from Facebook in the search.  The two companies are Continue Reading

Feb 15 2011
The REport

The REport

Social media - as an investment - received a big boost this week when JPMorgan Chase announced that it is starting a new fund for investors to back privately held technology companies like Twitter and Groupon.  The company hopes to raise between $500 million and $750 million in funds to spend on Continue Reading

Feb 08 2011
The REport

The REport

After all of the pre-game buzz, did you think the advertisements during the Super Bowl lived up to the hype? Some were controversial (Groupon’s play on the political oppression of the Tibetan people), some were cute (Careerbuilder’s car-driving chimpanzees) and others geeky (Volkswagen’s mini Darth Continue Reading