Client Relationships – Before and After the Transaction

Posted on 26. Aug, 2009 by Camilla Sullivan.

One of the fundamentals emerging as part of our next generation brokerage discussion, is the need for the agent and broker to think of the relationship they have with a buyer or seller, not only during the transaction, not just in a passive follow up campaign after a house is sold, but as part [...]

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A New Home Page, Video and Luxury Program for BHGRealEstate.com

Posted on 07. Jul, 2009 by Jason Steele.

Today we have rolled out our most significant changes to the BHGRealEstate.com consumer web site since we launched almost a year ago.
The prep work actually began on July 24th 2008, the day after we launched publicly at Real Estate Connect in San Francisco.  Anyone who has ever built a web site with a fixed deadline and [...]

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Diary of a Video Shoot – Day 6

Posted on 29. Dec, 2008 by Camilla Sullivan.

By Saturday morning, the crew, cast and homeowners were getting a little fatigued. With the doors to the house open all the time, it became very cold on set, making a real fire in the fireplace a critical prop. I decided I should monitor it closely…and often.
Stephen still had high energy and [...]

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Diary of a Video Shoot – Day 4 & 5

Posted on 22. Dec, 2008 by Camilla Sullivan.

The Days are starting to blur into each other now, literally.  The big guns arrived yesterday morning – the film crew and the big lighting truck.  There were stylists and assistants flying everywhere, magically whipping made-under rooms into made-over fabulousness.  Stephen’s talent is quite outstanding.  He ‘shopped at home’ by searching around the house and [...]

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Diary of a Video Shoot – Day 2

Posted on 16. Dec, 2008 by Camilla Sullivan.

5.30 a.m. – My alarm goes off. Well, I guess I drew the short straw this morning.  To keep budgets down, we don’t have any producer’s assistants coming in until 10a.m., so I have the job of meeting the painting team from ‘Tech Painting’ to begin the makeover process.  I know which colors are going [...]

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Creating Web Content – Diary of a Video Shoot

Posted on 15. Dec, 2008 by Camilla Sullivan.

Following on from my last blog post about working on some content for our website with designer Stephen Saint-Onge, I thought I would write my blog this week about the project we decided to undertake, and follow each day of a 6 day, on location video shoot.  There is a lot more to creating great [...]

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When it Comes to Content, Think Consumers First

Posted on 01. Dec, 2008 by Camilla Sullivan.

Sitting down to work on our website content strategy for 2009, our discussion quickly dove to the core questions at the heart of things:

“What do home buyers and sellers want to know?”
“What information is useful enough for them to spend their time on?”
“How has the market changed most recently and how can we best adjust [...]

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