Practice What You Preach

Posted on 30. Jun, 2010 by Paulette Costa.

We tell our agents the number one thing they must do to get more business is prospect, prospect, and then prospect some more.

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Agent Segmenting as a Coaching Tool

Posted on 19. Apr, 2010 by Robert Albanese.

Companies that “Segment” agents by production levels, typically group agents in ‘quartiles’ by arranging them in descending order according to some specific unit of measure. For example, Adjusted Gross Commission Income (AGCI) is a commonly used metric in the segmenting of sales agents.   Although beneficial to a degree, I find this traditional concept of ‘quartiling’ to [...]

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Three Success Factors

Posted on 22. Mar, 2010 by Wendy Forsythe.

Whether you are a brokerage owner or an agent, there are three factors that can ultimately be used to measure your success. A lot of variables go into these outcomes but at the end of the day it is the outcome in these three areas that will shape your tomorrows in this industry.

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Develop a Compelling Value Proposition

Posted on 16. Mar, 2010 by Robert Albanese.

Does your company have a developed Value Proposition that provides a strong platform for talent attraction, retention and lead-generation, and fosters a positive company culture? A Value Proposition is the primary reason why a prospect should “buy” from your company, rather than a competitive firm. For a real estate organization, the Value Proposition should include, [...]

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Two Things: Agents and Listings

Posted on 04. Mar, 2010 by Wendy Forsythe.

I believe there is great power in simplicity. I think we generally over complicate business. Heck, I think we generally over complicate life. But that’s a completely different blog post. Let’s get back to keeping it simple in the real estate business. I have several people in my life who remind me almost daily that what we [...]

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7 Steps to Reinventing Your Leadership Style

Posted on 16. Feb, 2010 by Robert Albanese.

How often have you heard people say “if I could just start over again, I would…” and statements of that type? Please read the following statement and then stop for a few moments and just think about it. “If you want to completely reinvent your leadership style, you can. But you must plan well and then [...]

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Economic Predictions for 2010 and Their Implications

Posted on 15. Sep, 2009 by Robert Albanese.

The following is a series of observations regarding the effect of economic factors on the real estate industry during 2010. Predictions of economic change have been extracted from the September 2009 edition of the “Kiplinger Washington Letter” and “Special Business Costs” editions Vol. 86, Nos. 35 and 36. Implications, conclusions drawn and potential action steps [...]

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Observations from the RISMedia Leadership Conference in NYC

Posted on 11. Sep, 2009 by Wendy Forsythe.

New York City was buzzing even more than usual this week with the US Open, Fashion Week and about a 1000 real estate industry professional chatting, tweeting, updating and generally creating a lot to think about. The event kicked off with a panel of 7 industry leaders sharing their perspective on the industry. The audience [...]

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Next Generation: Talent Attraction and Retention

Posted on 19. Aug, 2009 by Wendy Forsythe.

Attracting and retaining talent to a real estate office has never been more important or more challenging then it will be in the decade ahead. Not only has the housing market seen dramatic changes, but the expectations of current and future industry professionals have dramatically altered. During the market boom of the early to mid [...]

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Intuition: An Important Talent Attraction Tool

Posted on 06. Jul, 2009 by Wendy Forsythe.

Great resume. Skill set seems to match perfectly with the job description. Previous experience is impressive. This is a great candidate. I’m looking forward to the interview.

Interview is going well. There is not anything I can put my finger on that would lead me to believe that this is not the right candidate for the position. Yet, why am I hesitating? What is that nagging feeling I have?

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The Future of Attracting Talent

Posted on 03. Jun, 2009 by Wendy Forsythe.

Recently I had the opportunity to attend Kennedy Information’s Recruiting 2009 Conference and Expo, The Pillars of Recruiting. The audience consisted mainly of people reasonable for attracting talent at a corporate level for companies in various industries. At first glance you might think a corporate recruiters job is pretty easy these days. With almost 14 million unemployed, there certainly are a lot of people looking for work. However, I quickly learned that there are many downsides and challenges facing the corporate recruiting industry.

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