Develop a Compelling Value Proposition

Posted on 16. Mar, 2010 by Robert Albanese.

Does your company have a developed Value Proposition that provides a strong platform for talent attraction, retention and lead-generation, and fosters a positive company culture? A Value Proposition is the primary reason why a prospect should “buy” from your company, rather than a competitive firm. For a real estate organization, the Value Proposition should include, [...]

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Two Things: Agents and Listings

Posted on 04. Mar, 2010 by Wendy Forsythe.

I believe there is great power in simplicity. I think we generally over complicate business. Heck, I think we generally over complicate life. But that’s a completely different blog post.
Let’s get back to keeping it simple in the real estate business. I have several people in my life who remind me almost daily that what we do [...]

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7 Steps to Reinventing Your Leadership Style

Posted on 16. Feb, 2010 by Robert Albanese.

How often have you heard people say “if I could just start over again, I would…” and statements of that type? Please read the following statement and then stop for a few moments and just think about it.
“If you want to completely reinvent your leadership style, you can. But you must plan well and then deliver [...]

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Economic Predictions for 2010 and Their Implications

Posted on 15. Sep, 2009 by Robert Albanese.

The following is a series of observations regarding the effect of economic factors on the real estate industry during 2010. Predictions of economic change have been extracted from the September 2009 edition of the “Kiplinger Washington Letter” and “Special Business Costs” editions Vol. 86, Nos. 35 and 36. Implications, conclusions drawn and potential action steps [...]

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Observations from the RISMedia Leadership Conference in NYC

Posted on 11. Sep, 2009 by Wendy Forsythe.

New York City was buzzing even more than usual this week with the US Open, Fashion Week and about a 1000 real estate industry professional chatting, tweeting, updating and generally creating a lot to think about. The event kicked off with a panel of 7 industry leaders sharing their perspective on the industry.
The audience wasn’t [...]

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Next Generation: Talent Attraction and Retention

Posted on 19. Aug, 2009 by Wendy Forsythe.

Attracting and retaining talent to a real estate office has never been more important or more challenging then it will be in the decade ahead. Not only has the housing market seen dramatic changes, but the expectations of current and future industry professionals have dramatically altered.
During the market boom of the early to mid 2000’s, [...]

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Intuition: An Important Talent Attraction Tool

Posted on 06. Jul, 2009 by Wendy Forsythe.

Great resume. Skill set seems to match perfectly with the job description. Previous experience is impressive. This is a great candidate. I’m looking forward to the interview.

Interview is going well. There is not anything I can put my finger on that would lead me to believe that this is not the right candidate for the position. Yet, why am I hesitating? What is that nagging feeling I have?

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The Future of Attracting Talent

Posted on 03. Jun, 2009 by Wendy Forsythe.

Recently I had the opportunity to attend Kennedy Information’s Recruiting 2009 Conference and Expo, The Pillars of Recruiting. The audience consisted mainly of people reasonable for attracting talent at a corporate level for companies in various industries. At first glance you might think a corporate recruiters job is pretty easy these days. With almost 14 million unemployed, there certainly are a lot of people looking for work. However, I quickly learned that there are many downsides and challenges facing the corporate recruiting industry.

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Using Target Marketing to Attract Agents

Posted on 01. May, 2009 by Wendy Forsythe.

Those responsible for attracting new agents to their offices have certainly been challenged by today’s real estate market. A look at the decline in NAR membership only adds to the discouragement many recruiters are feeling. So let’s regroup.

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Measuring Talent Attraction (AKA Recruiting) Success in Real Estate

Posted on 12. Dec, 2008 by Robert Albanese.

The concept that ‘attracting talent’ as opposed to simply ‘recruiting people’ is central in the hiring of sales agents, an it has been discussed in several blogs by Wendy Forsythe in recent months. These are articulate and well written pieces that you may want to review as you consider the ideas contained in this entry.
What [...]

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We Don’t Recruit – We Attract

Posted on 03. Dec, 2008 by Wendy Forsythe.

A big thanks to RISMedia for featuring my thoughts on attracting and retaining talent. We receive dozens of inquiries weekly from people across the country considering a career change. If you are responsible for attracting talent to your office, you might be surprised to know that almost 70% of these inquiries are coming from seasoned [...]

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