Jan 31 2014
Smart Home Technology

The Smart Home Revolution

In the 1950s and 1960s, shiny new appliances — the blender! — heralded the Home of the Future at worlds fairs and other celebrations of technology. Today, “Smart Homes” can use cloud computing to control our lights, thermostats, alarms and other household systems with mobile phones and other Continue Reading

Jan 27 2014
Survival War Room

Battlefield Lessons Learned from the Survival War Room

Feeling squeezed between online real estate giants and the latest generation of hungry independent agents who are pounding the streets to take a piece of your market? Fear not. Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC, brought several industry gurus together Continue Reading

Jan 25 2014
real estate news

Real Estate Resource Roundup: Top Stories of the Week

Happy Saturday! Welcome to latest edition of the Real Estate Resource Roundup, where we share just some of the industry articles that caught our eye this week. Profiles in Customer Service Craig McClelland, CEO of Better Homes and Gardens Real Estate Metro Brokers, is included in this Real Continue Reading

Aug 07 2013
Technology Tools Every Agent Should Use

5 Technology Tools Every Agent Should Use

For the last couple of years, real estate technology tools have been rolling out at a fast and furious pace. As a real estate professional, I eagerly scrambled to keep up as a slower market afforded me the time and opportunity. However, earlier this year as the market began to improve and my time Continue Reading

Oct 12 2011

The REport

Tell a story and keep it simple. In today’s hectic marketing bazaar, it is easy to be seduced by the latest social media bells and whistles or geo-location mobile ads, among many other advertising modernisms. If you follow the mantra of the late Steve Jobs, who has been referred to as a genius Continue Reading

Oct 06 2011

The REport

When we launched the Better Homes and Gardens® Real Estate brand in 2008, we launched in the most difficult time in our industry’s history.  Despite this challenge, three years later, not only have we established a strong foothold in the United States, but we’ve recently celebrated our expansion Continue Reading

May 09 2011
Who Cares About the Competition?

Who Cares About the Competition?

As our industry becomes more and more competitive, it is often tempting to focus on what everyone else is doing bigger, better, and faster.  You can spend a lot of energy chasing your competition, when in fact your strategy should always be to find ways to pave new paths. As an example, the airline Continue Reading

Apr 21 2011
Don’t Throw the Baby (Boomer) Out with the Bath Water

Don’t Throw the Baby (Boomer) Out with the Bath Water

I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP of Network Services for Better Homes and Gardens® Real Estate, credit for pointing out that this would be the ideal title for this post. And she was right. As any Continue Reading

Mar 29 2011
The REport

The REport

It’s official: The majority of Americans are now on Facebook. A new study revealed that 51 percent of people in the United States have profiles on the social network.  Amazing, especially when you consider that 70 percent of Facebook users are outside the United States! I wonder if this large group Continue Reading

Jan 31 2011
Google’s Real Estate News Highlights Just How Much Agents Should Care About Listing Syndication

Google’s Real Estate News Highlights Just How Much Agents Should Care About Listing Syndication

The Twittersphere was chirping loudly last week with the news that Google was dropping real estate listings from its classified listing search on Google Maps. This news means that consumers using Google Maps will no longer be able to search for listings. Except for a few folks inside Google, we Continue Reading

Jan 21 2011
Week in Review: What We Liked From the Week That Was

Week in Review: What We Liked From the Week That Was

Fifty years ago yesterday, John F. Kennedy spoke the famous words during his inaugural address that would help inspire a generation: “…ask not what your country can do for you -- ask what you can do for your country.”  This call to service led to the creation of the Peace Corps.  Coincidently, the Continue Reading