As our industry becomes more and more competitive, it is often tempting to focus on what everyone else is doing bigger, better, and faster. You can spend a lot of energy chasing your competition, when in fact your strategy should always be to find ways to pave new paths. As an example, the Continue Reading
May
04
2011
What’s Really Behind a Bad Attitude?
by 4
This is a true story that happened in an actual sales office. The agents in a particular real estate office wanted to revamp the picture display cases in the front windows and someone needed to take charge of rotating them on a weekly basis. This job was time intensive, not an earning opportunity Continue Reading
Jan
25
2011
Blog Traffic: 5 Insider Tips Your Competition Doesn’t Want You to Know
by 8
Everyone in real estate is talking about blogging. You may have heard stories ranging from “untold riches” to “never getting enough leads” as a result of blogging. While both stories have merit, the truth is you can build the world’s best real estate blog but if no one is reading, Continue Reading
Jan
07
2011
Keys to Effective Leadership in Real Estate
by 2
“Rule #13 - When put in charge…take charge” One thing that agents want is to have a decisive leader. Yes, they want us to hear ‘both sides of the story’ and we must be always be good listeners, but when all is said and done a decision must be sometimes be made solely by the leader. This Continue Reading
Dec
09
2010
4 Free Online Sharing and Collaboration Tools That You and Your Clients Will Love
by 7
Some of the most time consuming parts of being a real estate agent or broker are tasks like managing and delivering paperwork, coordinating showings and following up with everyone involved in a transaction. Over the past few years the woes of the overburdened have been heard and there are a number Continue Reading
Aug
04
2010
3 Real Estate Website Tips That Will Dramatically Increase Your Leads
by 11
Are you leaving money on the table? Agents and brokers around the world spend days and thousands of dollars per year on their websites and don't reap the full benefits because they overlook these three real estate website tips: 1. Quick search on your homepage - When you visit both Google and Continue Reading
Jul
07
2010
The Week Before Inman
by 5
This is the third 'week before' Inman Connect that the Better Homes and Gardens Real Estate team has prepared for.The 2008 week before Inman was also the week before the official launch of the brand, and the week before welcoming our first franchisee to the network. That was a week I will never Continue Reading
Jun
30
2010
Practice What You Preach
by 6
We tell our agents the number one thing they must do to get more business is prospect, prospect, and then prospect some more. We tell them to: Set goals. Have a prospecting plan. Practice your value proposition elevator speech. Pick up the phone and call expired listing owners and for Continue Reading
Jun
28
2010
Tax Credit Extension or Not
by 6
We prospect diligently to find qualified buyers. We work with them tireless to find the perfect home. We negotiate expertly on their behalf to get an accepted offer. But then the real work begins these days. As we try to hold it all together and actually get to a successful closing. NAR estimates Continue Reading
Mar
12
2010
Vegas and RESPRO – What Happened is Definitely Not Staying!
by 0
I attended RESPRO’s (Real Estate Services Provider Council, Inc.) 2010 Annual Conference in Las Vegas and found the event time very well spent. This being my first time to RESPRO’s conference, I was a little unsure of what to expect. I knew there would be presentations and content shared Continue Reading
The REport
The snow blanketing the northeast truly made a remarkable winter wonderland (well… for those not stuck in airports). To keep warm, it seems, many people are going shopping, online that is. Although the blizzard hindered traditional post-Christmas shopping in brick and mortar stores, online Continue Reading