Aug 13 2012
The How, When and What of Social Media Marketing

The How, When and What of Social Media Marketing

Marketing your business online continues to evolve as more and more buyers turn to the web and social media sites for information prior to making a purchase or listing decision. With 88% of prospective clients using the internet as a resource, building your own presence is a critical component of Continue Reading

Mar 07 2012
5 More Habits of Highly Productive Real Estate Agents

5 More Habits of Highly Productive Real Estate Agents

Guest post by Leighton Dees, Chairman and CEO of Better Homes and Gardens Real Estate Generations in Mobile, AL. In my last post "5 Habits of Highly Productive Real Estate Agents", we explored techniques designed to improve your efficiency and boost your productivity. With the many distractions Continue Reading

Feb 22 2012
5 Habits of Highly Productive Real Estate Agents

5 Habits of Highly Productive Real Estate Agents

With so many distractions, it’s a wonder real estate agents are productive at all. Working to become a highly productive real estate agent is an ongoing process. Creating habits that produce consistent results allow you to achieve your maximum potential. Time management has always been a Continue Reading

Mar 31 2011
Production Boards

Production Boards

Earlier this year, I was visiting one of our real estate offices and happened to notice a blank white board that was once a production board hanging predominantly on the wall. When I started selling real estate, the production board was a huge motivator for me. I wanted to see my name up there Continue Reading

Feb 02 2011
Ideas for Monitoring and Improving Listing Absorption Rate

Ideas for Monitoring and Improving Listing Absorption Rate

How can brokers improve listing absorption rate, and what types of tools and measurement devices are required to accomplish this? Listing Standards One of the mistakes that real estate leaders make is in failing to track, and then holding agents accountable to ‘Listing Standards.’ Listing Continue Reading

Dec 09 2010
4 Free Online Sharing and Collaboration Tools That You and Your Clients Will Love

4 Free Online Sharing and Collaboration Tools That You and Your Clients Will Love

Some of the most time consuming parts of being a real estate agent or broker are tasks like managing and delivering paperwork, coordinating showings and following up with everyone involved in a transaction. Over the past few years the woes of the overburdened have been heard and there are a number Continue Reading

Dec 08 2010
The Year of Living Dangerously

The Year of Living Dangerously

It’s the time of year when people reflect back on the last 12 months and look forward to the New Year, and so it felt fitting to share about the adventure on which I embarked at the start of 2010. In the last 12 months I’ve stepped outside the industry and my comfort zone by attending an array of Continue Reading

Nov 23 2010
Project High Expectations or Forever Hold Your Peace

Project High Expectations or Forever Hold Your Peace

The fact is that most leaders tell their new hires (new to the business) that it will take six months or more for them to become productive. Why then, do we seem surprised when their words become a reality? During the interview process, one particular manager always tells new hires that new agents Continue Reading

Nov 17 2010
Lifestyle Branding-In, Traditional Branding-Out

Lifestyle Branding-In, Traditional Branding-Out

There has been a shift in branding strategies in our industry over the last 12-24 months. Clever real estate professionals have finally figured out that the traditional branding approaches our industry has been using don't apply in today's market place, and have developed more customer friendly Continue Reading

Oct 11 2010
Now That We Are Back to School

Now That We Are Back to School

For most of my school age years, I looked forward to the end of summer and going back to school. September was that transition month from summer fun to a new fall routine. It was an exciting time. In my family preparing, for back to school meant some new clothes, a haircut, and school supplies. In Continue Reading

Aug 16 2010
Smart Phone Overload!

Smart Phone Overload!

I’m on Smart Phone Overload!  Here’s my dilemma: Do I stay with what I have, my current smart phone, which I like and serves my purpose, has useful applications for my needs and functions in nearly any area I travel, or do I switch based on hype? There is so much to choose from, so many Continue Reading