Tag Archives: training

Beta Brokerage

Beta Brokerage

Posted on 15. Jul, 2010 by Sherry Chris.

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A new generation of real estate brokerages has been surfacing all across America. Breaking away from tradition, attracting new customers through new technologies, social media, and training. Find out what your colleagues and competitors are doing to lead the industry’s future. CLICK HERE to Download My Presentation from Inman Real Estate Connect San Francisco 2010 [...]

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Develop a Compelling Value Proposition

Develop a Compelling Value Proposition

Posted on 16. Mar, 2010 by Robert Albanese.

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Does your company have a developed Value Proposition that provides a strong platform for talent attraction, retention and lead-generation, and fosters a positive company culture? A Value Proposition is the primary reason why a prospect should “buy” from your company, rather than a competitive firm. For a real estate organization, the Value Proposition should include, [...]

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Are You a Visual Thinker?

Are You a Visual Thinker?

Posted on 04. Jan, 2010 by Wendy Forsythe.

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I sure am. I hear conversations and I envision pictures and images in my mind. I remember faces, places, interactions and life in general in my mind’s eye. It turns out most of us are visual thinkers. Have you ever had a conversation with someone and been totally confused by what they are saying? Only to have them grab [...]

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The Rise and Fall of Sales Meetings

The Rise and Fall of Sales Meetings

Posted on 07. Oct, 2009 by Wendy Forsythe.

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Generally speaking, weekly sales meetings were the norm in the archetypal 1990’s real estate office. These meetings typically consisted of some sort of information sharing and often ended with a tour of newly listed properties. Soon these meetings stretched out to biweekly. In some cases they just became new listing tours. Then biweekly became monthly. [...]

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Bridging the Real Estate Generation Gap

Bridging the Real Estate Generation Gap

Posted on 05. Oct, 2009 by Paulette Costa.

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Are you experiencing a real estate generation gap in your business and if so what is its impact on your agents and their productivity? As a professional real estate trainer for nearly 25 years, I have the opportunity to come face to face with agents across the spectrum of professionals in our industry – an [...]

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Using Target Marketing to Attract Agents

Using Target Marketing to Attract Agents

Posted on 01. May, 2009 by Wendy Forsythe.

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Those responsible for attracting new agents to their offices have certainly been challenged by today’s real estate market. A look at the decline in NAR membership only adds to the discouragement many recruiters are feeling. So let’s regroup.

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What’s Your Talent Attraction Strategy?

Posted on 15. Jul, 2008 by Wendy Forsythe.

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Posted by Wendy Forsythe Whenever I meet with a manager or broker to discuss their growth plans and objectives, I always ask what their talent attraction strategy is. I often get a blank or somewhat confused look. Most brokers and managers are former agents, and one thing we are not known for is our diligent business planning [...]

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