Week in Review: Things We Liked from the Week That Was

Posted on 05. Feb, 2010 by Sherry Chris.

We had a mixed bag of news this week. Do you want the good news or bad news first? A storm cloud hung over the many homeowners with adjustable-rate mortgages who are paying as much as 25 percent more than homeowners with similar loans. Additionally, new research suggests that a large group of distressed homeowners [...]

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One on One with Peter Flint, CEO of Trulia

Posted on 15. Jan, 2010 by Sherry Chris.

Peter Flint discusses his business, Trulia and what he thinks are key takeaways from Real Estate Connect 2010.

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Observations from the RISMedia Leadership Conference in NYC

Posted on 11. Sep, 2009 by Wendy Forsythe.

New York City was buzzing even more than usual this week with the US Open, Fashion Week and about a 1000 real estate industry professional chatting, tweeting, updating and generally creating a lot to think about. The event kicked off with a panel of 7 industry leaders sharing their perspective on the industry.
The audience wasn’t [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 15. May, 2009 by Jason Steele.

To fail or not to fail. Just as real estate is finally contending with the reality that newspapers really don’t deliver value and that their demise might open up mew opportunities, Washington steps in and talks bailout. Is this a good idea? The Business Insider Silicon Alley had some thoughts on that this week.

Lynda Gratton is a professor at London Business School. She often writes smart/feel good articles. Learn to Glow is one such example that offers us insight into how to become invaluable at work.

Can you over Twitter? Yup. And when you do, you run the risk of loosing followers. Check this video by RodneyB from Reachd.

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 17. Apr, 2009 by Jason Steele.

We know how well the big sites in real estate (Realtor.com, Zillow, Trulia) rank in the search engines. And we are clear about the vast amount of traffic they receive. We also know that consumers are drawn to these sites first before drilling down to the local broker and agent sites. What we inside real estate know that most consumers may not is how many local listings are actually missing from these search sites. Jay Thompson digs a little deeper into this discussion in his post this week titled Where to search for homes online.

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Better Homes and Gardens Real Estate Website Nominated for 2009 Webby Award

Posted on 16. Apr, 2009 by Jason Steele.

We haven’t even reached our first birthday and we have been nominated for “The Internet’s highest honor” according to the New York Times. I think this is validation for all of the blood, sweat and tears that went into getting this site live nearly nine months ago. We are nominated for a People’s Voice Award and that requires all of our followers to Register and vote for our site. We are nominated in the Real Estate Category and are currently in dead heat for first place with HotPads and Trulia.

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 10. Apr, 2009 by Jason Steele.

The numbers of boomers adopting social networks and Web 2.0 tools online continue to rise especially in regards to using platform that offer them new way to communicate with their loved ones. While the younger generation may not be so quick to friend mom and dad on Facebook, according to this article in Adage this week, both generations are enjoying the benefits of Skype. Next thing you know, Grandma will be Tweeting to the grand kids. And what a great way to bridge the generation gap.

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Real Estate SEO – Getting Your Brand and Website Visible in Search Engines

Posted on 12. Mar, 2009 by Jason Steele.

As we have introduced the new Better Homes and Gardens Real Estate franchise brand, one of the challenges we face is making sure our website and our brokers’ websites (Better Homes and Gardens Real Estate – Wilkins & Associates, Better Homes and Gardens Real Estate – Laviano & Associates, Better Homes and Gardens  Real Estate [...]

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Are Real Estate Mobile Search Apps a Good Idea?

Posted on 04. Dec, 2008 by Jason Steele.

I have never been a fan of technology for the sake of technology.  Although tech ideas can be very high on the cool scale they tend to usually be very low on the ROI or usefulness scale.  I am sort of perplexed by all of the hype surrounding real estate search on your mobile phone.  [...]

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Clean Slate Vlog: Technology and Brokerages

Posted on 19. Nov, 2008 by Sherry Chris.

Trulia Founder and COO Sami Inkinen joins Sherry Chris to talk about the relationship between technology and real estate brokerage in today’s market.

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Building a Brand Using the Power of Social Media

Posted on 27. Aug, 2008 by Sherry Chris.

That is a significant “somewhat” captive audience out there who will drive the real estate market in the years to come. They will be our customers, our broker owners, our real estate agents, and they will be looking for us on all of these social networking sites and on others that haven’t yet been conceived. What we say and how we present ourselves, and whether we are even participating will be a large factor in our business success. In the past several weeks I have received franchise inquiries from Twitter, comments on YouTube videos, employment inquiries with resumes and franchise inquiries from LinkedIn, suggestions, meeting requests, comments, friend requests, links to products we might be interested in and general messages from FaceBook.

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