Sep 23 2013
social media tools

5 Must-Have Social Media Tools for Real Estate Pros

To succeed at capturing the attention of today’s homebuyer and seller, real estate professionals ought to maintain an active and engaged online presence. Social networks once seen as an option are becoming an increasingly important marketing tool. The days of a hit or miss social media strategy Continue Reading

Oct 26 2011

The REport

According to the National Association of Realtors, 89 percent of home buyers use the Internet during the home search process. While it’s probable they are looking at property listings, potential home buyers may be researching the right agent for them based on initial referrals.  The increasingly Continue Reading

Sep 20 2011

The REport

If you are looking for a reason to advertise on Facebook – other than statistics that show Americans spend over 53 billion minutes on the site per month – perhaps “free” money is a motivator.  Facebook is launching an initiative aimed at getting small businesses excited to advertise on the network Continue Reading

Sep 06 2011

The REport

Did you know that the fastest-growing group of social networking site users is those age 65 and older?  According to the Pew Research Center, use of social networking sites by this age group has grown more than 150% over the past two years.  Something to think about if you are targeting this Continue Reading

Aug 30 2011

The REport

A different kind of “jobs” report was making headlines last week. Easily the biggest technology, marketing and business story of the past week was the news that Steve Jobs, Apple CEO, is stepping down.  Mr. Jobs was admired not only for his digital innovations but also for his ingenious advertising Continue Reading

Aug 23 2011

The REport

This week, the public saw the Martin Luther King Jr. Memorial for the first time ahead of next Sunday’s official opening. The sculpture, which will be in the National Mall in Washington, has been more than 25 years in the making and stands 30-feet tall. It marks the first time a memorial on the Continue Reading

Aug 09 2011

The REport

Tablets galore! Do you live in one of the most iPad-friendly cities in the country? According to Men’s Health, Plano, Texas supports the device best due to “tablet use based on ad impressions from mobile ad network Chitika, the number of Apple and Best Buy stores per capita, and the percentage of Continue Reading

Jul 12 2011

The REport

Facebook made its “awesome” announcement last week, introducing video-chatting service Skype into the site. Do you find this “awesome”?Step aside, Myspace. LinkedIn is now the second most popular social networking site behind Facebook. Visitors to the site in June were up 63 percent from a year Continue Reading

Jul 08 2011

Week in Review: What We Liked From the Week That Was

While 4th of July week usually send lots of eyes to the skies in search of spectacular fireworks shows, in Arizona, Mother Nature took center stage.  Haboobs -- or severe sand storms – darkened the midday skies over Phoenix and extended 100 miles wide.  The images coming out of the Grand Canyon Continue Reading

Jul 05 2011

The REport

In an interesting social media initiative, American Express is allowing small business customers to purchase Facebook ads with Membership Rewards points.  Each $6,750 spent with American Express can be redeemed for $50 worth of Facebook advertising.  Would you redeem your points for some real estate Continue Reading

Jun 07 2011
The REport

The REport

It was an interesting week as far as cyber hacking news was concerned. Hackers broke into Sony to take info that was already publicly available; Nintendo was hacked by a group that later tweeted it “didn't mean any harm"; British intelligence hacked an al Qaeda magazine to swap bomb Continue Reading