A New Home Page, Video and Luxury Program for BHGRealEstate.com

Posted on 07. Jul, 2009 by Jason Steele.

Today we have rolled out our most significant changes to the BHGRealEstate.com consumer web site since we launched almost a year ago.
The prep work actually began on July 24th 2008, the day after we launched publicly at Real Estate Connect in San Francisco.  Anyone who has ever built a web site with a fixed deadline and [...]

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The Future of Real Estate Email Marketing

Posted on 25. Jun, 2009 by Jason Steele.

As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.

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Branding: From Guidelines to Greatness

Posted on 24. Apr, 2009 by Camilla Sullivan.

This was a big week for us here at Better Homes and Gardens Real Estate – the newest addition to our family, Rand Realty, was a both a memorable event and an incredible group effort.  Being such a large company, Rand took the opportunity to work with us very closely as we took the brand [...]

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10 More Things…

Posted on 23. Apr, 2009 by Wendy Forsythe.

Yesterday was certainly a day to remember as we welcomed Rand Realty to the Better Homes and Gardens Real Estate network. Sherry used the analogy of a wedding to describe the events leading up to the launch. For me it was more like being a kid at Christmas time and waiting for Santa Claus.

On March 22nd, we started the countdown — one month from today is launch day. Then three weeks, two weeks, one week, 5 days, 2 days, tomorrow! OMG…are we ready, have we forgotten anything, will all the technology work, how will the agents react, will it leak out early. There were so many things to think about.

Then finally yesterday came and everything went exactly as we had hoped and planned.

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