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22 June 2010

The REport

What speed!  What dexterity!  And I am not just talking about the continuing spectacle of The World Cup, or excitement of the now-decided NBA Finals (congratulations Lakers).  Last week, Twitter fans posted a record 2,940 posts per second just 30 seconds after Japan scored against Cameroon in The World Cup.  A record which stood for three days before basketball fans broke it with 3,085 posts per second after the Lakers’ victory.  I believe surges such as these will only further empower the Twitter community and build their influence.

According to a recent survey, 27 percent of Americans over the age of 50 use social networks, and 23 percent prefer Facebook over other sites. Despite what Betty White says, I believe this is further proof that it is a mistake to discount the wide ranging appeal and utility of social media.

Boomers, of course, are not alone. A Nielsen survey shows that of all active U.S. Internet households, 75 percent visited a social networking site last month and overall, 22 percent of internet time is social, a sharp increase over this time last year.

According to Gallup, upper income consumers may be looking to shake off “frugality fatigue.” The opinion research firm reports a 33 percent jump in self-reported spending between April and May among the affluent.  Hopefully this is a sign of better times ahead.

Thinking of putting together a YouTube campaign? Check out these guidelines on how to stand out in the enormous sea of content to get viewers to find your videos and keep them coming back for more. Similarly, if you’re looking to quickly build a mobile Web presence, dotMobi has launched a new set of tools to help. The platform centers on an icon-based interface and the ability to be automatically optimized for different handsets. (Read: “call us” and “find us” buttons)

T9 introduces Swype, which allows users to glide a finger across the virtual keyboard to spell words, rather than tapping out each letter. Sending emails via mobile is now going to be a lot easier!

What would Nancy Sinatra say? These boots have a “power generating cell” that converts heat generated from your feet into an electrical current that charges your mobile phone.  Wow, I’ll have to get myself a pair!

2 thoughts on “The REport

  1. Interesting stats to ponder. Aren't we lucky that we have so many resources at our fingerstips? Picking and choosing the right ones isn't always easy, but maybe that's the fun part. I always feel that picking the stats that feel comfortable for me to use for potential clients won't steer me wrong. Thanks Sherry for sharing.

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