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23 August 2011

The REport

This week, the public saw the Martin Luther King Jr. Memorial for the first time ahead of next Sunday’s official opening. The sculpture, which will be in the National Mall in Washington, has been more than 25 years in the making and stands 30-feet tall. It marks the first time a memorial on the National Mall is not honoring a president or a war.

A record number of people visited Twitter and Facebook in July. Do you think that the intense heat across the country kept people inside and online? Speaking of visitors to these sites, apparently Facebook membership is more attractive to millionaires than Twitter, according to a survey by the Spectrem Group.

How robust is your web-based product information? If this has not been something you paid much attention to in the past, consider a new survey on consumer purchasing decisions.  It found that more than 40% of customers say they will not buy a brand if they can’t find the right information about it online.  Are you confident in your web positioning?

President Obama may soon be “Mayor” of the White House.  This week, President Obama joined Foursquare, to add another way for people to “engage with the administration.”

Social Media

Perhaps one of his first check-ins will be another surprise drop-in at a DC-area sporting event.  Foursquare, partnering with ESPN, MovieTickets.com, and music site Songkick, now enables Foursquare users to check into specific events.   

If you would rather check-in out of this world, you may be in luck. By 2016, people can book a five night stay on an orbiting hotel, 217 miles above earth.  The rate will be around $1 million for the trip. This gives another meaning to sleeping under the stars

Does the “S” in Starbucks stand for social? The coffee chain introduced a few new initiatives last week:  one in which it offers free iPhone applications and another that kicks off a campaign in which cities in the U.S. and Canada compete for the famous seasonal Pumpkin Spice latte to come to their area first.  It is another interesting social marketing idea from Starbucks.

BookLamp has launched for all of you bookworms out there. The site, which will be like a Pandora for books, will recommend new books based on previous purchases. Happy reading!

In closing, a report found that nearly 30% of adults ages 18-29 have faked cell phone calls in order to avoid human interaction.  I guess when trying to avoid people, some prefer a prop!

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