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18 October 2011

The REport

You know that Facebook friend who updates their status so much you feel as though you know a little too much about their life (i.e. every meal, waking thought, etc)  – and not in a good way? Well, it is vital that your brand’s social campaign not replicate this behavior. An article in Advertising Week suggests that brands should avoid publishing a constant stream of content – dubbed “update overload”– as they face the risk of being considered annoying and move followers to hide subsequent updates. Of course, presence is important, but find that balance!

Is your car connected? If you are not driving around in the 5{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of new cars that are connected to the Internet today, give it a few years. According to the president of AT&T’s Emerging Devices business, within three to five years 100{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of new cars will have connectivity. This gives an entirely new meaning to a mobile office and a great innovation for the real estate agent who is constantly on-the-go!

Previously, those living in some rural areas of America and southern Canada had “slow and expensive options for connecting to the Internet,” FORTUNE reports.Well, not any longer. A new satellite hitting orbit this week will allow for 10 times the speed of service. A much-welcome announcement for those being affected, I am sure.   

Switching topics now to an article in Advertising Age that looks at the makeup of the typical American household. The 2010 Census – still revealing interesting gems – shows that a traditional married couple with children comprises just 20{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of households, and that over 45 million women are today’s “householders.” What does this mean for you? Consider that your clients may not always be the average family with “2.5 children,” as may have been the case in the past.  The “typical” house hunting audience is like to be shifting as well, and thus, you need to be able to show a range of properties to fit different demands.

In closing, the increasingly digital world we live in is showing new implications of how we pass on our “possessions” to heirs, according to a British study at least. About 11 percent of survey respondents plan to leave a “digital inheritance” of passwords and usernames so loved ones can access their cloud-based assets such as music and photos.  Interesting!

2 thoughts on “The REport

  1. Interesting point about "update overload", I have noticed it personally on my own Facebook page, but never gave it a moments thought on the group page our company runs. It appears that I should be giving it some thought

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