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10 July 2008

Website Chemistry

Posted by Wendy Forsythe

ChemistryI heard once that out of every 10 people we meet, we immediately like 2 of them, immediately dislike 2 of them, and are indifferent to the other 6.  The next time you are in a room with 10 people, look around and test out this theory!

After reading a recent article on Inman News reporting the latest Hitwise Top-20 Real Estate websites for June it occurred to me that the chemistry we feel for people we meet is similar to the chemistry we feel with different websites we visit.

 Here are some of the parallels:

  • In person, it is hard to get past a bad first impression. Online, if you aren’t impressed by a website you’re not likely to return.
  • We do judge people on appearances. We do judge websites by their landing pages.
  • If a person doesn’t fulfill a need for you, you aren’t going to spend time with them. Same goes for a website.

The trick for everyone online is creating this chemistry to make sure you are one of the websites on the Hitwise list. We’ll be making our first impressions on July 23rd. We’d love to know what you think!

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