The real estate industry is arguably one of the most competitive industries out there. The Association of Real Estate License Law Officials estimates that there are approximately 2 million active real estate agents in the United States. The 2012 Economic Census shows that there are 86,004 real estate brokerage firms operating in the United States, so it’s incredibly important to find a way to differentiate yourself from your direct competition, and implementing unique real estate marketing tactics is an excellent way to do just that. While there are many “new” marketing tactics for 2016 that are exceptionally powerful, it’s important to think outside the box to gain that competitive edge. Here are our five unique real estate marketing tactics you can execute and perfect before all the other real estate agents jump on them.
Create Snapchat Geofilters
With over 100 million users on Snapchat every day (Snapchat), this social media app can be the perfect place to start your new marketing tactics. Using Snapchat alone can be an excellent way to build brand awareness and generate leads, but there’s a new feature within the app that can help bolster your marketing tactics. Geofilters are little pieces of art that users can put onto their Snaps. The Geofilters available to a user are specific to location, a location in which you can choose. This allows you to brand your services to a specific location, event and/or advertise in various places across the country, and the reach potential is exponential:
- Geofilters reach 40%-60% of Snapchatters on a daily basis
Videos are a powerful marketing tactic for real estate agents. With creatively crafted videos, you can show your viewers, prospective buyers and potential clients, stunning properties in an engaging, captivating and convenient manner. However, live streams take the power to the next level, allowing you to provide a personalized experience and view of available properties, while also addressing questions and concerns, and interacting with your audience in real-time. Live streams can also be done across various platforms, such as YouTube, Facebook, Periscope and Google. SocialMediaToday reported that:
- People watch live videos three times longer than recorded ones
- Video posts have a 135% higher organic reach than photo posts
Collaborate with Popular Bloggers
It seems like the only industry that has yet to take advantage of collaborating with popular bloggers is real estate. With a quick search online, you’ll immediately see that many successful, renowned bloggers and video bloggers promote a vast array of brands and companies. What may surprise you is that the power of collaborating with Internet sensations isn’t just limited to retail stores, and can be an excellent real estate marketing tactic. The key is to find bloggers that are within the real estate niche, or something similar such as interior design, do-it-yourself house projects, staging, etc. Connect with industry influencers, and discover different collaboration opportunities, such as a how-to guide to buying a house, website backlink or maybe even a video blog of viewing properties if they’re in the market for a new home. The opportunities are endless; it just takes a bit of creativity. The returns can be huge. For example, according to Adlet, 87% of people have made a purchased based on a recommendation from blogs
Some of the best real estate marketing tactics can be discovered with a little bit of creativity. Find new, original ways to use already established platforms and marketing methods to revolutionize your marketing strategy.