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27 October 2016

Three Ways to Ignite Your Real Estate Agent Biography

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Never underestimate the power of a persuasive real estate agent biography. It has the potential to make a significant impact on the success of your business by appealing to new client leads with a few powerful sentences and critical details. However, not all agent bios are created equally. There are some tricks of the trade that need to be implemented when creating the ultimate bio to bolster your business. Take a look at some expert real estate agent bio examples, as well as these key takeaways that can help you create your ideal first impression for potential clients:

1. Use the Right Image

The only thing worse than not having your photo on your real estate agent bio is having one that poorly reflects you. The image you choose for your real estate bio is the first thing potential clients will see. As such, it should make them feel welcomed, confident and compelled to hire you as their real estate agent. There are many simple and effective ways to do just that.

Your real estate agent bio picture should be a high-quality photo of you, smiling. It is essential that the photo is equally friendly, approachable and professional. If possible, hire a professional photographer to take a series of headshots for you. Then, get feedback from friends, family, and colleagues before making your final selection.

For inspiration, check out BHGRE Atchley Properties’ Teresa Gorji’s real estate agent bio. She presents a profile picture with a natural background, offering a glimpse into the area in which she works. Her photo reflects an easy-going persona who is trustworthy and fun to work with while maintaining an air of professionalism. She is a seasoned agent, and it shows.

2. Display Professional Experience Naturally

While your real estate bio is essentially an advertisement for your services, it is imperative to never let it come off as just that. If your real estate agent bio reads like an ad, it could drive away potential clients. Instead, sell your services by displaying your professional experience and range of local knowledge. Potential clients viewing real estate agent bios are looking for an expert who can fill their needs, so show off your specific expertise. Include all relevant information, such as education, expertise, skills, and awards, as well as experience in your specific market. Local knowledge is incredibly important to potential clients. Remember to keep it simple. Potential clients don’t want to read a novel about your degree, classes and years of experience. Quick, short facts about your best achievements are enough to captivate and generate new leads for you.

For inspiration, review Better Homes and Gardens Real Estate Star Homes’ Cheryl Arena’s real estate agent bio. The profile sells her considerable real estate agent services naturally and effectively.

3. Add Your Unique Local Details

One sure-fire way to separate yourself from the competition is by adding a personal touch of what you offer. Let your expertise provide a professional and appealingly unique touch, while also offering quality information to potential clients.

Start with your area of expertise. Localize yourself and let your potential clients see why you’re the best real estate agent for their desired city, area or community. Mention why you chose to practice real estate in that specific market, and let your explanation highlight key features of the community, while also demonstrating your incredible knowledge. Talk about the nearby  amenities, family-friendly neighborhoods, educational opportunities or the stunning landscape.

The crucial thing to remember is that your reasoning for choosing the area you work in should also be specific to your target audience. For example, if you practice real estate in a bustling city that has a vibrant nightlife, but your target audience is families, you may want to mention different features that will appeal and not deter potential clients from buying in that market.

Joshua Tanner from Better Homes and Gardens Real Estate Generations provides a great agent bio you can use as a reference. His profile instantly associates him as a real estate agent within the area, lists his best accomplishments and tells potential clients what makes him unique.

It takes less than a second for a first impression to be formed. Let your real estate agent bio display your high-quality and professional service, experience and personality.

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