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13 December 2019

Donate to Families in Need of Homes Through Our Partnership with New Story

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Home is where the heart is. It might be cliche, but at Better Homes and Gardens® Real Estate, we know it to be true. That’s because our agents go above and beyond to make sure that the houses we sell are more than just houses — they’re homes, where families can make memories and delight in a space that’s truly their own.

When we partnered with New Story, an organization dedicated to ending global homelessness, we knew that they too valued the importance of having a home to call your own. You see, it’s estimated that three billion people will be living without access to adequate shelter by 2050, and the problem is only growing. We couldn’t imagine life without our homes, and yet millions of people suffer without them. 

It was this realization that inspired us to raise funds for a community in Ahuachapán, El Salvador. Here, in this impoverished city, families live in constant danger. Residents make do with rusty sheet metal, plastic tarps, and garbage bags for shelter — all of which are built on terrain that is prone to landslides and adjacent to a polluted river.

What could we do to help?

We knew that the families living here were in dire need of assistance, so we decided that we wanted to raise funds to build safer homes that would improve their health, increase their educational opportunities, and enable brighter futures for everyone in the community. 

Our ultimate goal is to build an 80-home community for the people of Ahuachapán. Each home, which costs $6,000 to construct, will offer safety, clean water, and electricity for generations to come. Our goal is to raise $480,000 and so far, we’ve reached just over $341,000. Will you help us reach that goal and donate to families in need?

Why New Story? 

At Better Homes and Gardens® Real Estate, we believe in full transparency. We value being clear and honest with clients as they search for the perfect home, and New Story is no different. They also value transparency and honesty at every level, so you know exactly what projects your donations are funding and how that money is being utilized. 

“We’re confident that this project is 100% transparent and that all of the money raised is going directly to help those in need,” shared Chris Zoeller, the Vice President of Marketing at Better Homes and Gardens® Real Estate.

Donate to Families in Need of Homes

Through this partnership, we’ve also come to realize how meaningful it is for our brokers and our team members to contribute to a greater cause. Not only can they make an impact on their clients’ lives through each new home, but they can now make a global impact by donating to build through home sales.

“We believe that New Story is changing people’s lives,” said Zoeller. “We’re all about helping people find their perfect home, and New Story is doing the same — just for those who are in need of homes the most. ”


To learn more about our New Story partnership or to make a donation, click here. Together, we can build new homes for new beginnings with New Story.

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